Carphone Warehouse 2012 Annual Report Download - page 13

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Carphone Warehouse Group plc Annual Report 2012 9
Overview Business review Governance Financial statements
STORE FORMATS AND CHANNELS
CPW Europe has a range of store formats
across Europe, together with well‑developed
online channels.
OWN STORES
Number of stores Average size
2,055 c.650 sq ft
— Over time stores are being migrated to the
Wireless World format which are typically
largerthan traditional stores
— Full Wireless World stores are typically
1,000‑1,500 sq ft with an alternative format
available for smaller stores of around
500‑1,000sqft
— Wireless World stores offer a broader range
ofproducts and services withapproximately
80%more products than standardstores
— Plans for 550 to 600 Wireless World stores
byMarch 2013
STORESWITHINASTORE
— Partnering with other leading retailers
tohelpdevelopa store‑within‑a‑store
mobileproposition
— Allows CPW Europe to build market share
interritories in which it is sub‑scale
— Trials underway with plans to develop
furtherpartnerships over thecoming year
FRANCHISE
Number of stores Average size
338 c.500 sq ft
— Branded Phone House, with same proposition
and operating model
— Requires little or no upfront investment
— Allows CPW Europe to build scale in more
marginal locations
ONLINE
— Transactional websites in all CPW Europe's
retailterritories
— Offering a range of delivery options to home,
work or store
— Supports the retail business allowing customers
toresearch products and find stores online
— 1.5m website visits each week in the UK alone
DISCONTINUED BUSINESSES
BEST BUY MOBILE
Best Buy Mobile was a venture started in 2006 with Best Buy,
through which CPW Europe received a profit share.
The venture was a resounding success and in January 2012
theGroup disposed of its interest in Best Buy Mobile fortotal
consideration of £838m.
BEST BUY UK
In 2008 we announced plans to open Best Buy branded ‘BigBox’
stores in the UK which aimed to bring Best Buy’s highstandard
of customer service to a full range of consumer electronics in
the UK market.
While the customer feedback was positive the businessdidn’t
have the national reach to achieve scale and brand economies.
The decision was therefore made to close the business, aprocess
that was concluded in early 2012.
STORE LOCATIONS
UNITED KINGDOM
Own stores: 794
SPAIN
Own stores: 404
Franchise stores: 133
FRANCE
Own stores: 263
Franchise stores: 77
GERMANY
Own stores: 161
Franchise stores: 42
NETHERLANDS
Own stores: 116
Franchise stores: 71
PORTUGAL
Own stores: 136
Franchise stores: 4
SWEDEN
Own stores: 98
Franchise stores: 11
IRELAND
Own stores: 83
794
83
537
140
340
187
203
109