Canon 2011 Annual Report Download - page 97

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Strategy Business Units Management System FINANCIAL SECTION
95
!37 !101
FINANCIAL SECTION
Intersegment sales are recorded at the same prices used
in transactions with third parties. Expenses not directly
associated with specific segments are allocated based on the
most reasonable measures applicable. Corporate expenses
include certain corporate research and development
expenses. Segment assets are based on those directly associ-
ated with each segment. Corporate assets primarily consist
of cash and cash equivalents, finance receivables, invest-
ments, deferred tax assets, goodwill and corporate
properties. Capital expenditures represent the additions to
property, plant and equipment and intangible assets meas-
ured on an accrual basis.
Information by major geographic area as of and for the years ended December 31, 2011, 2010 and 2009 is as follows:
Net sales:
Japan
Americas
Europe
Asia and Oceania
Total
Long-lived assets:
Japan
Americas
Europe
Asia and Oceania
Total
2010 2009
Millions of yen
Thousands of
U.S. dollars
2011
¥695,749
1,023,299
1,172,474
815,379
¥3,706,901
¥1,104,949
69,034
108,160
72,846
¥1,354,989
2011
¥
694,450
961,955
1,113,065
787,963
¥
3,557,433
¥
1,070,412
85,824
83,296
89,334
¥
1,328,866
¥702,344
894,154
995,150
617,553
¥3,209,201
¥1,205,887
59,273
44,875
77,146
¥1,387,181
$ 8,903,205
12,332,756
14,270,064
10,102,090
$45,608,115
$13,723,230
1,100,308
1,067,897
1,145,308
$17,036,743
Net sales are attributed to areas based on the location
where the product is shipped to the customers. Other than in
Japan and the United States, Canon does not conduct busi-
ness in any individual country in which its sales in that
country exceed 10% of consolidated net sales. Net sales in the
United States are ¥779,652 million ($9,995,538 thousand),
¥836,645 million and ¥793,428 million for the years ended
December 31, 2011, 2010 and 2009, respectively.
Long-lived assets represent property, plant and equipment
and intangible assets for each geographic area.