Canon 2011 Annual Report Download - page 3

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01
CORPORATE PROFILE
Canon develops, manufactures and markets a growing lineup of copying
machines, printers, cameras and industrial and other equipment.
Through these products, the Company meets growing customer needs
that are becoming increasingly diversified and sophisticated. Today, the
Canon brand is recognized and trusted throughout the world.
In 1996, Canon launched its Excellent Global Corporation Plan with
the aim of becoming a company worthy of admiration and respect the
world over. Currently, the Company is working to achieve the
overwhelming No. 1 position in its existing core businesses and expand
related and peripheral businesses by strengthening its advanced solutions
business, centered on innovative products, and through other measures.
At the same time, Canon is nurturing its operations in the fields of
medical equipment and industrial equipment, the latter including
intelligent robots, to establish new core businesses. The Company is
working to fulfill its responsibilities to investors and society, emphasizing
sound corporate governance and stepping up the implementation of
activities that contribute to environmental and social sustainability.
CORPORATE PHILOSOPHY: Kyosei
Canonǯs corporate philosophy is kyosei. A concise definition of this word
would be DzLiving and working together for the common good.dzBut Canonǯs
definition is broader: kyosei is DzAll people, regardless of race, religion or
culture, harmoniously living and working together into the future.dz
Unfortunately, the presence of imbalances in the world in such areas as
trade, income levels and the environment hinders the achievement of kyosei.
Addressing these imbalances is an ongoing mission, and Canon is
doing its part by actively pursuing kyosei. Truly global companies must
foster good relations, not only with their customers and the communities
in which they operate, but also with nations, and they need to address
environmental issues worldwide. In addition, global companies must bear
responsibility for the impact of their activities on society. For this reason,
Canonǯs goal is to contribute to global prosperity and to peopleǯs well-
being, which will lead to continuing growth and bring the world closer
to achieving kyosei.
CORPORATE GOAL
Canon sees itself growing and prospering over the next 100, and even
200, years. Toward this end, the Company has been promoting its
Excellent Global Corporation Plan, launching Phase IV of the initiative in
2011. Building on the financial strengths that the Company has
continuously reinforced through the implementation of the plan, Canon
aims to join the ranks of the world's top 100 companies in terms of
major management indicators.
TABLE OF CONTENTS
STRATEGY
02
TO OUR
STOCKHOLDERS
02
INTERVIEW
WITH THE CEO
06
BUSINESS
UNITS
14
AT A GLANCE
14
OFFICE
BUSINESS UNIT
16
CONSUMER
BUSINESS UNIT
18
INDUSTRY AND
OTHERS
BUSINESS UNIT
20
2011
TOPICS
22
RESEARCH &
DEVELOPMENT
28
MANAGEMENT
SYSTEM
24
CORPORATE
GOVERNANCE
24
PRODUCTION
30
SALES &
MARKETING
32
CORPORATE
SOCIAL
RESPONSIBILITY
34
FINANCIAL
SECTION
37
TRANSFER AND
REGISTRAR’S
OFFICE
100
STOCKHOLDER
INFORMATION
100
MAJOR
CONSOLIDATED
SUBSIDIARIES
101
Cover Photo:
The entry-level EOS Rebel T3i (EOS 600D in some areas), which comple-
ments Canon’s lineup of high-performance digital SLR cameras, has
contributed to increased sales volume and expanded market share. The
camera offers such advanced features as a Scene Intelligent Auto mode
and a Vari-angle Clear View LCD monitor.