Canon 2011 Annual Report Download - page 19

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17
Sales of MFDs (including laser devices) for individual and SOHO use
increased in value and volume terms year on year in Europe and Asia.
Despite a drop in sales in Japan and the Americas due to falling sales
prices, in terms of volume, Canon maintained more or less the same sales
level as in 2010.
In laser printers, sales were affected by sluggish demand in Europe.
Sales on a unit basis, however, exceeded the previous year’s level because
of growth in sales of printers, primarily monochrome offerings, in
emerging countries, where demand is strong.
In large-format inkjet printers, sales in some regions stagnated due to
the earthquake in Japan and financial problems in Europe. However, the
overall growth rate for sales volume exceeded the industry average. There
are two main factors for this firm performance. One is the expansion of
sales realized through the cultivation of CAD markets in emerging coun-
tries. The other is the launch of the imagePROGRAF iPF8300S/iPF6300S. This
latest release, featuring the LUCIA EX, a new pigment ink, helped boost
sales in the poster and proofing markets.
As a result of the above, consolidated net sales in the Office Business Unit
amounted to ¥1,917.9 billion, a year-on-year decline of 3.5%.
2012 INITIATIVES
In the market for office use, Canon will upgrade the lineup and increase
sales of the imageRUNNER ADVANCE series. The Company will also pro-
mote its cloud business in collaboration with major companies in the field
of IT and cloud businesses. By raising its profile as a solutions provider,
meanwhile, Canon will strive to broaden its market share on a global scale.
In the production printing market, Canon will draw on synergies generated
by its alliance with Oc±N.V. to reinforce and expand its business.
In laser printers, we will launch new products focusing primarily on
models designed for high-volume printing, and continue efforts to increase
market share and enhance profitability.
In large-format inkjet printers, the Company will strengthen its sales and
marketing functions in emerging countries. At the same time, Canon will
step up marketing activities in the poster and proofing markets. The
Company will also target further sales expansion by launching competitive
products while closely monitoring market and competitive trends.
The imageRUNNER ADVANCE C5051, a mainstay
model, which has contributed to revenues of office
network MFDs since its launch, meets various busi-
ness needs, employing high-speed output of 51 ppm.
The imagePRESS C7010VP achieves high image
quality and high-precision digital printing that
rivals offset printing, with a printing speed of up
to 70 ppm.
The imagePROGRAF iPF8300S, utilizing the LUCIA
EX eight-color ink system, realizes the expanded
reproducible color gamut, and offers improved
output speed and image quality performance.
Strategy BUSINESS UNITS Management System Financial Section
14 23