Canon 2011 Annual Report Download - page 9

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07
Under Phase IV, you are targeting “new heights” and “reforms.”
Please elaborate.
This refers to reforming our business domains and the functions
common to manufacturing operations as we strive to achieve our
consolidated net sales target of ¥5 trillion in 2015. Specifically, we will
promote new applications for existing products in other fields while fos-
tering the medical and industrial equipment businesses. At the same
time, we will further enhance the Three Regional Headquarters manage-
ment system and establish a globally optimized production system.
By Dznew heightsdzwe mean surpassing the record-high performance we achieved
in 2007. Specifically, in 2015 we are targeting net sales of at least ¥5 trillion, an
operating profit ratio of 20% or higher, and a net income ratio of 10% or higher.
To realize these targets, we must pursue two reforms. The first entails
reforming our business domains. In the Company’s core businesses, we will
laterally expand our business domains through new applications for existing
products in other fields. In other words, we will deploy technologies of exist-
ing products to enter different fields. In addition, we will accelerate our
efforts in the medical and industrial equipment fields, which represent the
pillars of new business domains for Canon.
The second reform involves transforming functions common to our manu-
facturing operations. These include research and development, production,
and sales and marketing. Specifically, we will further upgrade our Three
Regional Headquarters management system, with headquarter functions
undertaken not only in Japan, but also in the United States and Europe for the
products developed in those regions. Meanwhile, with respect to production
operations, we will seek to establish a globally optimized production system
based on the comprehensive consideration of various factors, such as costs, tax-
ation systems, logistics methods, ease of parts procurement, and manpower.
Q
A
02 13
STRATEGY Business Units Management System Financial SectionSTRATEGY
2015 PERFORMANCE TARGETS
Net Sales 5 Trillion yen or more
Operating Profit Ratio 20% or more
Net Income Ratio 10% or more
Stockholders’ Equity Ratio 75% or more
KEY STRATEGIES FOR PHASE IV
NET SALES/NET INCOME RATIO
Achieving the overwhelming No.1
position in all core businesses and
expanding related and peripheral
businesses
Developing new business through
globalized diversification and
establishing the Three Regional
Headquarters management system
Establishing a world-leading globally
optimized production system
Comprehensively reinforcing global
sales capabilities
Building the foundations of an
environmentally advanced corporation
Imparting a corporate culture, and
cultivating human resources befitting
a truly excellent global company
01
02
03
04
05
06
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
12
10
8
6
4
2
1995 1996 2000 2001 2005 2006 2007 2008 2009 2010 2015
(Target)
2011
Net Sales (left) Net Income Ratio (right)
Phase III Phase IVPhase IIPhase I
(Millions of yen) (%)