Canon 2011 Annual Report Download - page 34

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CONSTITUTION OF SALES BY REGION
Net Sales
¥3,557.4
billion
The Americas
27.0%
¥961.9 billion
Europe
31.3%
¥1,113.1 billion
Japan
19.5%
¥694.4 billion
Asia and Oceania
22.2%
¥788.0 billion
32 MANAGEMENT SYSTEM>SALES & MARKETING
GENERAL REVIEW
In all existing core businesses, Canon is strengthening its sales, marketing,
and service functions by responding to actual conditions based on analyses
of the features of each region.
In 2011, Canon focused on expanding sales in emerging countries and
resource-producing countries that are experiencing significant economic
growth. In China, Canon increased its sales force and implemented various
other measures aimed at boosting sales.
Canon has been expanding its businesses by taking full advantage of the
products and sales network of Oc±N.V. on a global scale. Canon made
efforts to market globally a standardized Canon Managed Document
Services (Canon MDS), a comprehensive document management service that
creates optimal document input-output environments for customers, target-
ing global companies as its main customers. At the same time, Canon has
engaged in a cloud-based solutions business by offering a document man-
agement service using a cloud platform, and other services.
SALES & MARKETING
Canon launched Cinema EOS System, and has opened the Canon Hollywood Professional Technology & Support
Center for professionals in the motion picture and television industries.
Canon bolsters its sales
and marketing capabilities
by providing advanced
solutions and innovative
products tailored to meet
the characteristics of
each region.