Canon 2011 Annual Report Download - page 10

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MAIN INITIATIVES
Expand Related and
Peripheral Businesses
Expand Profits through
Solutions and Services
Launch Attractive Products
through Innovation
08
In what ways have you deployed innovation to develop appealing
products in core businesses? Also, can you describe specific ini-
tiatives aimed at raising earnings through the expansion of
solutions and services?
We developed a professional-use digital cinema camera built off the
video-recording capabilities of our digital single-lens reflex (SLR)
cameras, and developed the DreamLabo 5000, a commercial photo
printer incorporating enhanced inkjet-printing technologies. In addition,
we are working to upgrade office network multifunction device (MFD)-based
solutions and services.
In 2011, through the lateral development of an existing product, we suc-
cessfully launched the EOS C300 Digital Cinema Camera, an
interchangeable-lens digital video camcorder that expanded off the video-
recording capabilities offered by our digital SLR cameras. In 2008 we
released the EOS 5D Mark II digital SLR camera, boasting video image qual-
ity that captured the attention of the U.S. motion picture industry, an
opportunity we seized upon to develop the EOS C300. We also developed
the DreamLabo 5000 commercial photo printer, realized by building off the
inkjet-printing technologies we have cultivated over the years.
As for boosting earnings through solutions and services, we offer net-
work MFDs and deliver solutions and services tailored to the workflows of
our customers, which enables us to increase earnings. Meanwhile, until
recently, office IT systems had made use of servers located in the office. But
now, the spread of cloud services has sparked a fundamental transforma-
tion of network-based communication systems. Responding swiftly to this
changing environment, we created Canon Business Imaging Online, a cloud
service platform that works in conjunction with imageRUNNER ADVANCE
office network MFDs. We are also working to enhance the cloud-based solu-
tions and services of our sales companies worldwide.
Q
A
STRATEGY>INTERVIEW WITH THE CEO
ACHIEVING THE OVERWHELMING NO.1 POSITION IN ALL CORE BUSINESSES AND
EXPANDING RELATED AND PERIPHERAL BUSINESSES
01
Canon’s new large-scale 8.29-megapixel CMOS
sensor, used in the EOS C300 Digital Cinema
Camera, meets motion picture industry needs
with enhanced sensitivity and reduced noise.