Canon 2011 Annual Report Download - page 21

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19
In digital camcorders, facing an overall downturn in market demand,
Canon focused on sales of high-definition models, for which demand is
expected to increase. These included the VIXIA HFR 21 (LEGRIA HFR 21 in
some areas) and the VIXIA HFM 41 (LEGRIA HFM 41 in some areas).
In the broadcast equipment market, there was healthy demand for lenses
for high-definition televisions, as well as an increase in portable lens sales
volume. Accordingly, Canon retained its high market share.
In inkjet printers, the economic downturn in Europe and the effects of the
earthquake in Japan and floods in Thailand adversely affected the market.
Worldwide, sales of inkjet printers slightly declined from the previous year.
In this environment, Canon introduced new products that meet diversifying
needs, such as the PIXMA MG 6200 series, which is equipped with a Quiet
Mode and has both cloud and Wi-Fi (wireless LAN) operation. Thanks to these
efforts to strengthen the product lineup, sales volume of inkjet printers
increased year on year. However, a fall in production caused by the Thai
floods and the impact of the yen’s appreciation inevitably resulted in a sales
decrease in value terms. By contrast, sales of consumables remained strong.
In image scanners, Canon retained its top world market share amid con-
traction across the entire market.
As a result of the above, the Consumer Business Unit posted consolidated
net sales of ¥1,312.0 billion, down 5.7% from the previous year.
2 0 1 2 I N I T I A T I V E S
In Hollywood and elsewhere in the motion picture industry, there is
increasing demand for digital camcorders with superior image resolution,
as well as a growing market for highly reliable interchangeable lenses with
excellent image quality. Accordingly, Canon will expand its business target-
ing the commercial sector by focusing on enhancing its Cinema EOS System.
Launched in 2011, this system features lenses and cameras for use in
movie production.
Meanwhile, the retail photo-finishing service market is also showing an
expansionary trend. This business includes over-the-counter and Web-based
print-service business targeting the production of photo prints, photo
albums and other high-value-added photo materials. Seeking to capitalize
on this growing market opportunities, Canon will concentrate on expand-
ing sales of the DreamLabo 5000. This commercial photo printer, featuring
high productivity coupled with high-quality photos and detailed text, uses
the inkjet method, which is ideally suited to the production of high-value-
added photo materials.
The EOS Rebel T3i (EOS 600D in some areas) includes
Scene Intelligent Auto (automatically selecting the
most appropriate setting) and a Vari-Angle Clear View
LCD monitor, enabling shooting from various angles.
The PowerShot ELPH 100 HS (IXUS 115 HS in some
areas) delivers exceptional performance in low-light
settings through the HS System, incorporating a
CMOS sensor and DIGIC 4 image processor.
The PIXMA MG6200 series features enhanced
basic performance, including a Quiet Mode
and wireless LAN connectivity, and improved
ease of use.
Strategy BUSINESS UNITS Management System Financial Section
!14 !23