Canon 2011 Annual Report Download - page 35

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33
THE AMERICAS
In the year under review, sales in the Americas totaled ¥961.9 billion (27.0%
of consolidated net sales).
In April 2011, Canon established a solutions business subsidiary,
Canon Information and Imaging Solutions, Inc., in the United States. In
addition to Canon’s existing documentation-oriented solutions, the new
company will pursue broader solutions, including IT-based applications.
Canon Information and Imaging Solutions seeks to enhance customer
service value and expand its customer base by cultivating previously
untapped markets.
EUROPE (EUROPE, THE MIDDLE EAST AND AFRICA)
Sales in Europe amounted to ¥1,113.1 billion (31.3% of consolidated net sales).
In 2011, Canon Europe Ltd. further strengthened its sales and marketing
functions in emerging markets, such as Russia and Turkey, by increasing its
sales force in those markets and through other measures. Accordingly,
Canon Europe steadily expanded its business in those markets. In addition,
Canon Europe has expedited expansion of Canon’s solutions business by
focusing on Canon’s proprietary Managed Print Services (MPS), and stepping
up sales of uniFLOW, a unified print and scan platform solution that now
has smartphone connectivity.
ASIA AND OCEANIA
In Japan, sales totaled ¥694.4 billion (19.5% of consolidated net sales), while
sales in Oceania and Asia (excluding Japan) amounted to ¥788.0 billion
(22.2% of consolidated net sales).
In Japan, initiatives to bolster Canon’s solutions business included the
establishment of an organization dedicated to cloud service and the
launch of a cloud-based document management service ahead of other
developed countries.
In China and Southeast Asia, Canon worked hard to further expand its
sales networks and offer an extensive product lineup amid continued steady
growth in each market. As a result, it achieved a double-digit increase in
sales for the entire Asian region compared with the previous year.
In Australia’s challenging business environment, Canon worked to
improve the efficiency of sales activities and increase the market share of its
products in the local market.
At Graphispag 2011, an international print
media trade fair held in Barcelona, Canon
and Océ shared a booth, displaying their
lineup of products and solutions.
Canon China’s showroom in Beijing displays
Canon’s latest products, including hands-on
demonstration by staff members.
Strategy Business Units MANAGEMENT SYSTEM Financial Section
24 36
MANAGEMENT SYSTEM