Canon 2011 Annual Report Download - page 46

44 F I N A N C I A L S E C T I O N >F I N A N C I A L O V E R V I E W
SALES BY REGION
Thousands of
Millions of yen U.S. dollars
2011 change 2010 change 2009 2011
Japan ¥ 694,450 -0.2% ¥695,749 -0.9% ¥702,344 $ 8,903,205
Americas 961,955 -6.0% 1,023,299 +14.4% 894,154 12,332,756
Europe 1,113,065 -5.1% 1,172,474 +17.8% 995,150 14,270,064
Asia and Oceania 787,963 -3.4% 815,379 +32.0% 617,553 10,102,090
Total ¥ 3,557,433 -4.0% ¥3,706,901 +15.5% ¥3,209,201 $45,608,115
Note: This summary of net sales by geographic area is determined by the location where the product is shipped to the customers.
Sales of the Office Business Unit constituting 53.9% of con-
solidated net sales. Sales volume of color and monochrome
network digital MFDs continued to increase. As for laser
printers, while booming demand in emerging economies
fueled steady unit sales growth of primarily monochrome
models in the first half of the year, demand slowed in the sec-
ond half, mainly in European markets. However, the
appreciation of the yen also significantly impacted sales for
the segment, resulting a decrease in sales by 3.5% to
¥1,917,943 million (U.S.$24,589 million) in fiscal 2011.
Sales of the Consumer Business Unit constituting 36.9% of
consolidated net sales. Although Canon was affected by sup-
ply shortages caused by the quake and flooding, efforts to
ramp up production and boost sales in response to robust
demand resulted in significant increases in year-on-year sales
volumes for such digital SLR cameras as the competitively
priced EOS Digital Rebel T3i/T2i/T3, along with the EOS 5D
Mark II and the new EOS 60D advanced-amateur models. As
for compact digital cameras, while such models as the
PowerShot ELPH 100 HS/300 HS, PowerShot SX230 HS and
PowerShot ELPH 310 HS recorded healthy sales, unit sales for
the year declined due to sluggish markets in developed coun-
tries and the impact on production following the earthquake
and floods. With respect to inkjet printers, although the
floods in Thailand had a negative impact on production, unit
sales increased year on year, largely owing to growth in
emerging markets. As a result, sales for the segment, which
were also negatively affected by the strong yen, dropped 5.7%
in fiscal 2011 to ¥1,312,044 million (U.S.$16,821 million).
Sales of the Industry and Others Business Unit decreased
by 2.8% in fiscal 2011, to ¥420,863 million (U.S.$5,396 mil-
lion). Within this segment, i-line steppers recorded healthy
sales thanks to active investment in semiconductor lithogra-
phy equipment for the manufacture of digital semiconductor
devices, which are used in smartphones and environmentally
friendly products. Unit sales of LCD lithography equipment,
on the other hand, dropped substantially in the face of shrink-
ing demand for equipment used in the production of
large-size panels. Sales of the Industry and Others Business
Unit constituted 11.8% of consolidated net sales in fiscal 2011.
Intersegment sales of ¥93,417 million (U.S.$1,198 million), rep-
resenting 2.6% of total sales, are eliminated from the total sales
of the three segments, and are described as !Eliminations."
Sales by geographic area
Please refer to the table of sales by geographic area in Note 23
of the Notes to Consolidated Financial Statements.
A geographical analysis indicates that net sales in fiscal
2011 decreased in all geographic areas.
In Japan, sales decreased by 0.2% in fiscal 2011.
In the Americas, net sales decreased by 6.0% on yen basis
in fiscal 2011, due to foreign currency exchange losses. Net
sales in local currency basis increased by 2.5%.
In Europe, net sales decreased by 5.1% on yen basis in fis-
cal 2011, mainly due to sluggish demand for laser printers.
Sales in Asia and Oceania decreased by 3.4% on a yen basis
in fiscal 2011, largely due to shrinking demand for LCD lithog-
raphy equipment and foreign currency exchange losses.
A summary of net sales by geographic area is provided below.
Operating profit by segment
Please refer to the table of segment information in Note 23 of
the Notes to Consolidated Financial Statements.
Operating profit for the Office Business Unit in fiscal 2011
decreased by ¥34,057 million (U.S.$437 million) to ¥259,265
million (U.S.$3,324 million). This decrease resulted primarily
from the decrease in sales.
Operating profit for the Consumer Business Unit in fiscal
2011 decreased by ¥26,771million (U.S.$343 million) to
¥211,294 million (U.S.$2,709 million). This decrease resulted
primarily from the decrease in sales.
Operating profit for the Industry and Others Business
Unit
in fiscal 2011 recorded a profit of ¥24,300 million
(U.S.$312 million) a turnaround from fiscal 2010, largely
owing to the improvement of the gross profit ratio.