Canon 2011 Annual Report Download - page 6

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04
BECOMING A TRULY EXCELLENT GLOBAL
CORPORATION
In 2011, Canon launched Phase IV of the Excellent Global Corporation Plan,
a five-year management initiative that will conclude in 2015. Under Phase
IV, the Company will renew its emphasis on sound growth by undertaking
a rapid transformation ahead of the changing times with the aim of joining
the ranks of the world’s top 100 companies in terms of all major manage-
ment indicators. In line with these strategies, the Company has set the
following performance targets for 2015, the final year of Phase IV: net sales
of at least ¥5 trillion, an operating profit ratio of 20% or higher, net income
ratio of 10% or higher, and a stockholders’ equity ratio of 75% or higher.
Through the achievement of these targets, Canon aims to realize great
strides toward becoming a truly excellent global corporation.
PROGRESS OF PHASE IV
Under Phase IV, Canon is implementing the following six strategies:
1. Achieving the overwhelming No. 1 position in all core businesses and
expanding related and peripheral businesses;
2. Developing new business through globalized diversification and estab-
lishing the Three Regional Headquarters management system;
3. Establishing a world-leading globally optimized production system;
4. Comprehensively reinforcing global sales capabilities;
5. Building the foundations of an environmentally advanced corporation;
6. Imparting a corporate culture, and cultivating human resources befitting
a truly excellent global company.
With respect to the first strategy, within the digital commercial printing
market, in 2011 Canon launched products developed jointly with
Netherlands-based Oc±N.V., which became a consolidated subsidiary in
2010. In addition, targeting Canon’s full-scale entry into the motion picture
production industry commonly associated with Hollywood movies, the
Company launched the Cinema EOS System, featuring our extensive lineup
of interchangeable lenses supporting next-generation high-definition 4K res-
olution and interchangeable-lens digital cinema cameras. Canon has also
laid the groundwork for the Company’s entry into the retail photo-finishing
service market with a commercial photo printer, DreamLabo 5000.
Regarding the second strategy, in the medical equipment field, a dona-
tion provided by Canon made possible the establishment in May 2011 of the
Clinical Research Center for Medical Equipment Development (CRCMed) at
Kyoto University. Working in collaboration with Kyoto University, the
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