Canon 2011 Annual Report Download - page 45

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Strategy Business Units Management System FINANCIAL SECTION
43
!37 !101
FINANCIAL SECTION
SALES BY SEGMENT
Thousands of
Millions of yen U.S. dollars
2011 change 2010 change 2009 2011
Office
¥
1,917,943 -3.5% ¥1,987,269 +20.8% ¥1,645,076 $24,589,013
Consumer 1,312,044 -5.7% 1,391,327 +6.9% 1,301,160 16,821,077
Industry and Others 420,863 -2.8% 432,958 +20.9% 357,998 5,395,679
Eliminations (93,417)
—
(104,653) —(95,033) (1,197,654)
Total
¥
3,557,433 -4.0% ¥3,706,901 +15.5% ¥3,209,201 $45,608,115
SALES BY SEGMENT
(Millions of yen)
Office Business Unit
Consumer Business Unit
Industry and Others
Business Unit
Eliminations
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
20112010200920082007
4,481,346
3,706,901
3,557,433
3,209,201
4,094,161
SALES BY GEOGRAPHIC AREA
(Millions of yen)
Japan
Americas
Europe
Asia and Oceania
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
20112010200920082007
4,481,346
3,706,901
3,557,433
3,209,201
4,094,161
efficiently, total operating expenses decreased by 2.6% to
¥1,358,692 million (U.S.$17,419 million) in fiscal 2011.
Operating profit
Operating profit in fiscal 2011 decreased 2.4% to a total of
¥378,071 million (U.S.$4,847 million) from fiscal 2010. The
ratio of operating profit to net sales increased 0.1% to 10.6%
from fiscal 2010.
Other income (deductions)
Other income (deductions) for fiscal 2011 decreased ¥8,858
million (U.S.$114 million) to ¥(3,547) million (U.S.$45 mil-
lion), mainly due to foreign currency exchange losses and
earnings and losses on investments in affiliated companies.
Income before income taxes
Income before income taxes in fiscal 2011 was ¥374,524 mil-
lion (U.S.$4,802 million), a decrease of 4.7% from fiscal 2010,
and constituted 10.5% of net sales.
Income taxes
Provision for income taxes in fiscal 2011 decreased by
¥19,745 million (U.S.$253 million) from fiscal 2010. The effec-
tive tax rate during fiscal 2011 dropped by 3.5% compared
with fiscal 2010.
Net income attributable to Canon Inc.
As a result, net income attributable to Canon Inc. in fiscal
2011 increased by 0.8% to ¥248,630 million (U.S.$3,188 mil-
lion), which represents a 7.0% return on net sales.
Segment information
Canon divides its businesses into three segments: the Office
Business Unit, the Consumer Business Unit and the Industry
and Others Business Unit.
!
The Office Business Unit
mainly includes Office network digi-
tal MFDs / Color network digital MFDs / Personal-use network
digital MFDs / Office copying machines / Full-color copying
machines / Personal-use copying machines / Laser printers /
Large format inkjet printers/ Digital production printers
!
The Consumer Business Unit
mainly includes Digital SLR
cameras / Compact digital cameras / Interchangeable lenses /
Digital video camcorders / Inkjet multifunction printers /
Single function inkjet printers / Image scanners / Broadcast
equipment/ Calculators
!
The Industry and Others Business Unit
mainly includes
Semiconductor lithography equipment / LCD lithography
equipment / Medical image recording equipment /
Ophthalmic products / Magnetic heads / Micromotors /
Computers / Handy terminals / Document scanners
Sales by segment
Please refer to the table of sales by segment in Note 23 of the Notes to Consolidated Financial Statements.
Canon’s sales by segment are summarized as follows: