Canon 2011 Annual Report Download - page 12

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GLOBAL DIVERSIFICATION
Develop a Global R&D Structure
New Innovation Centers in
the U.S. and Europe
U.S. Europe
Establish
Institutes with
responsibilities
spanning basic
research to
leading-edge
technology
application
Promote
diversification
utilizing Océ as
a foothold
10 STRATEGY>INTERVIEW WITH THE CEO
What, specifically, is the kind of framework you aim to achieve with
the Three Regional Headquarters management system?
As globalization continues to progress, we cannot keep pace with
market changes unless we promote the international diversification
of our operations beyond Japan. For this reason, we aim to create a
Three Regional Headquarters management system, with headquarter
functions in the United States and Europe for the products developed in
those regions.
Looking back on Canon’s history, diversification began when we aug-
mented our camera-related optical and mechanical technologies with
electronic technologies to produce calculators. To this we added chemical
technologies to make copying machines and laser printers, followed by
communication technologies to produce facsimile machines. In other
words, Canon’s approach to diversification is based on entering into new
businesses that reflect emerging needs by complementing existing tech-
nologies with new, highly compatible technologies.
To date, all of our diversification has been carried out in Japan. Since
Phase II, however, there has been a surge in the wave of globalization,
prompting us to recognize the need to further diversify internationally. In
Phase III, therefore, we sought to establish the Three Regional Headquarters
management system, placing headquarter functions in the United States
and Europe for the products developed in those regions. The U.S. headquar-
ters will be responsible for products developed in America, while the
European headquarters will handle products developed in Europe. While
Canon Inc. will remain the parent company in terms of the capital struc-
ture, what we have in mind is the creation of three regional
product-business headquarters. Moreover, rather than developing all neces-
sary technologies from scratch, we will adopt a realistic approach that
involves the active use of M&A to acquire technologies as needed.
In Europe, we made Oc±N.V., with its advanced commercial printing
technologies, a consolidated subsidiary, which enabled us to realize a com-
mercial printing base. In Phase IV, we plan to complete the Three Regional
Headquarters management system through the promotion of further M&A.
Q
A
Océ is expected to play a key role under the Three
Regional Headquarters management system.