BT 2010 Annual Report Download - page 8

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OVERVIEW
6BT GROUP PLC ANNUAL REPORT & FORM 20-F
OUR BUSINESS
BT is one of the world’s leading communications services companies, serving the needs of
customers in the UK and in more than 170 countries worldwide.
What we do
Our main activities are the provision of fixed lines,
broadband, mobile and TV products and services
as well as networked IT services.
In the UK we are the largest communications
services provider, serving the consumer, business
and public sector markets. Globally, we supply
networked IT services to multinational
corporations, domestic businesses and
government departments. We also provide access
to our network and services to more than 1,000
communications providers in the UK and others
worldwide.
Our customers benefit from a range of products and services:
Multinational corporations
Global networked IT services
Worldwide virtual private network via our multi-protocol label
switching service
State-of-the-art videoconferencing and telepresence services
Small and medium enterprises
Fixed line and mobile call and broadband packages
IT and communications solutions
UK consumer
Fixed line calls and broadband packages
Largest video-on-demand service in the UK
Biggest wi-fi network, with more than 1.5m hotspots
A new fibre-based access network
Wholesale and carrier
Local loop unbundling, allowing communications providers to
install their equipment in BT exchanges, and use these lines to
connect to end users
White label managed services for customers who want to enter the
communications market without the need to invest
Managed network solutions for communications providers
> More on page 11
Our aim
We aim to drive shareholder value by making BT a
better business with a better future. We are
making BT a better business by focusing on three
areas:
Customer service delivery
Cost transformation
Investing for the future
Investing for the future
We are investing in our networks, systems and services to
ensure they enable our customers to take advantage of the
digital revolution.
> More on page 12
Customer service delivery
Our goal is to provide excellent customer service in every
market in which we operate by putting our customers at the
heart of everything we do.
> More on page 11
Cost transformation
We continue our drive to reduce costs across our business
and deliver absolute levels of cost reduction.
> More on page 11