BT 2010 Annual Report Download - page 20

REVIEW OF THE YEAR
18 BT GROUP PLC ANNUAL REPORT & FORM 20-F
Our resources, in particular our brand and reputation, our people,
our networks and platforms, global research capability, suppliers and
property portfolio are critical to delivering our business priorities.
Brand and reputation
We are committed to delivering our brand vision of helping our
customers thrive in a changing world.
We are proud to have a trusted brand that is recognised in the UK
and around the world as a leader in delivering communications
services.
A strong brand is important as it helps shape our relationships with
customers and suppliers, and between the people who work for the
company. Customers turn to suppliers they know they can rely on.
Our partnership with the London 2012 Olympic Games and
Paralympic Games is a powerful signal of the inspiring and
innovative brand we aim to be. We are the official communications
services partner and will be providing the critical communications
infrastructure which means that working together with our fellow
London 2012 technology partners we will carry every image, sports
report, visit to the London 2012 website and millions of calls,
e-mails and texts.
With just over two years to go to the Olympic and Paralympic
Games, our partnership with London 2012 is already delivering real
benefits. The work we are doing at the Olympic Park in Stratford,
East London and at event sites around the country, is helping
demonstrate our capabilities to large customers. Internally, we have
seen an increase in the proportion of employees who say the
partnership makes them feel proud to work for BT, rising from 59%
in 2009 to 71% in 2010.
We are measuring the impact of our services using a newly
developed carbon footprint methodology and will be capturing
lessons learned about where savings can be made for future Games.
We are also sponsoring the BT Paralympic World Cup in Manchester
in May 2010, an event for elite international athletes.
Our support for major sporting events was reinforced in February
when we became an official supporter of the England 2018 FIFA
World Cup bid.
People
One of our key resources is our people and we aim to maintain a
team of high-performing, engaged and motivated people who can
make a difference for customers, shareholders, the company and
themselves. The quality of our leadership is vital to BT’s continued
transformation. We aim to ensure leaders at all levels understand
what is expected of them and have access to appropriate
development opportunities.
The improvement in our efficiency has enabled us to reduce our
total labour resource with the majority of this reduction in indirect
labour. We have a successful track record of redeploying and
retraining people by helping them learn new skills and find jobs
within BT’s growth areas. Some BT people are being given the
opportunity to gain valuable experience and develop their skills
while seconded to another organisation.
At 31 March 2010, BT employed around 78,200 full-time
equivalent people in the UK, and around 17,900 outside the UK.
We also employ 32,000 people indirectly, through agencies and
contractors, giving BT a total labour resource of around 128,100.
This represents a reduction in total labour resource in the past year
of around 20,000 people.
We continue to support an inclusive working environment in
which our people can develop their careers regardless of their race,
sex, religion/beliefs, disability, marital or civil partnership status,
age, sexual orientation, gender identity, gender expression or
caring responsibilities and we are proud of our performance
benchmarks. Our policy is for people to be paid fairly, regardless of
gender, ethnic origin or disability.
We work with specialist recruitment agencies to attract people
with disabilities to work for BT and we run a retention service to
ensure that talented people can stay with us even if their
capabilities change.
Diversity of the BT workforce
Target 2011 2010 2009 2008
BT will maintain a top 10
position in four of five major
diversity benchmarks; four UK
based, and one global
Our resources
Brand and reputation
People
Networks and platforms
Global research capability
Suppliers
Property portfolio
OUR RESOURCES
BT marks the 1,000 day countdown to the London 2012 Olympic
Games and Paralympic Games