Airtran 2008 Annual Report Download - page 10

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Provide Quality Low Fare Service. We established our competitive position by providing affordable fares that
appeal to price conscious travelers. We have grown our business through innovative product offerings designed
to enhance the entire airline travel experience of our customers while maintaining affordable fares. The AirTran
Airways experience features:
• competitive fares offered in an easy to understand fare structure
• user-friendly automated services for reservations, ticketing, and check-in through our
• award winning Web site, http://www.airtran.com
• Bye-Pass® airport self-service kiosks
• Mobile Web program, allowing customers to view flight status, check in for flights and select seats
using their personal mobile devices and cell phones
• customer friendly services, including
• trained and friendly customer contact personnel
• a highly affordable Business Class
• advance seat assignments
• special amenities, such as XM Satellite Radio, which we introduced to the air travel industry
• attractive customer loyalty programs, including our
• A+ Rewards® program
• A2B® corporate travel program
• AirTran U® student travel program
• AirTran Airways co-branded credit card
Through the AirTran Airways experience, we have created an air travel product with broad appeal which
generates a growing number of repeat customers. We believe our comparatively low-cost structure will enable
us to continue our existing successful strategies and provide us with opportunities to enhance further the
AirTran Airways experience in innovative ways.
Operate a Strong Atlanta Hub and Network System. As the second largest carrier at Hartsfield–Jackson Atlanta
International Airport, the world’s busiest airport, our brand and presence are strong in Atlanta. The metropolitan
Atlanta population base represents one of the largest travel markets in the United States and its geographic
position provides a strong hub as the foundation of our route network. As measured by absolute population
increase, the Atlanta area was the fastest growing metropolitan area between 2000 and 2006 according to U.S.
census data.
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