Whirlpool 2015 Annual Report Download - page 7

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By executing our strategy and operating plans, we expect to grow
our earnings per share by 15 percent and generate between $700
and $800 million in free cash flow in 2016. These results represent
meaningful progress toward our 2018 goals, with growth rates at
or above the industry through our strong brands and historic levels
of new product innovation.
THE BEST BRANDED CONSUMER PRODUCTS … IN EVERY HOME
AROUND THE WORLD
Although the environment in which we operate continues to be
volatile, what it takes for us to succeed in that environment has
not changed. Our vision has been, and continues to be, becoming the
best branded consumer products company in every home around
the world. By executing our strategies centered on this vision, we
can be successful in creating value in any environment.
As we move forward into 2016, we’ve built a tremendous global
platform for growth, we have a brand portfolio through which
we can execute industry-leading innovation and we’ll continue
to balance funding for all aspects of our business to ensure the
best long-term value creation for all of our shareholders.
On behalf of my colleagues at Whirlpool Corporation, I thank you
for your continued support and look forward to another year of
record results.
Jeff M. Fettig
Chairman of the Board and
Chief Executive Officer
“Although the environment in
which we operate continues
to be volatile, what it takes
for us to succeed in that
environment has not changed.
Our vision has been, and
continues to be, becoming
the best branded consumer
products company in every
home around the world.”
04 05
CHAIRMAN’S MESSAGE