Whirlpool 2015 Annual Report Download - page 28

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Please find page 28 of the 2015 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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A MISSION TO CREATE DEMAND AND
EARN TRUST EVERY DAY.
At Whirlpool Corporation, we define Operating Excellence as doing the basics extraordinarily well — every day, every
time. We do what we say we’re going to do and we do it with passion, without making excuses. Operating Excellence is
how we turn our ideas into reality and then get products to consumers’ homes. It’s the connection point, the tangible
interaction between us and the people who sell and use our products.
Maintaining confidence with current consumers and attracting new ones
requires doing things the right way — with excellence in innovation, quality
and speed. We continuously improve processes and tools, driving productivity
while reducing costs. This allows us to innovate faster and deliver the best
products around the world.
2015 WHIRLPOOL CORPORATION
Operating Excellence