Whirlpool 2015 Annual Report Download - page 10

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PURPOSEFUL INNOVATION
WHIRLPOOL CORPORATION INNOVATES TO MAKE PEOPLE’S
LIVES BETTER. WE FOCUS ON OUR CONSUMERS SO OUR
PRODUCTS DELIVER INNOVATION THAT MATTERS —
GREAT NEW PRODUCTS PEOPLE WANT AND NEED.
QUIET INNOVATION
With a new slow-close lid and ultra
noise-reduction technology, the
Cabrio laundry pair is designed to
keep operational noises inside the
machine and out of the laundry room.
Whirlpool brand Protton World Series
refrigerators help consumers in
India keep produce fresh longer. The
three-door format features a bottom
drawer, called the Active Fresh Zone,
for fruits and vegetables. The Protton
refrigerator’s Air Boosters offer
customized cooling zones to maintain
optimum freshness.
When Whirlpool brand designed
its next generation of top-load
laundry for North America, the team
looked at unmet consumer needs.
The result is an offering of ultra-
quiet machines with flawless
fabric care consumers can rely
on and features that take out the
guesswork. From protecting colors
and helping to prevent damage
caused by over-drying, to eliminating
the need to pretreat stains or repeat
dry cycles, the Cabrio laundry pair
makes cleaning a snap.
2015 WHIRLPOOL CORPORATION