Whirlpool 2015 Annual Report Download - page 20

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2015 WHIRLPOOL CORPORATION
B r a n d L e a d e r s h i p
OUR STRONG BRAND PORTFOLIO ALLOWS CONSUMERS
TO CHOOSE FROM DISTINCT PRODUCTS DESIGNED
FOR THEIR SPECIFIC NEEDS. CONSUMERS CAN BE
CONFIDENT KNOWING WHEN THEY INVITE ANY OF
OUR BRANDS HOME, EACH PRODUCT GETS RIGHT TO
WORK AND KEEPS THEIR LIVES RUNNING SMOOTHLY.
In North America, Maytag brand
transformed the widely known
Maytag Man through award-winning
advertising depicting him as the
appliances while demonstrating and
symbolizing the heart of reliability,
durability and power.