Whirlpool 2015 Annual Report Download - page 13

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SMART INNOVATION
OUR PURPOSEFUL INNOVATION
SAVES CONSUMERS TIME.
The KitchenAid Multi-Cooker makes gourmet cooking simple with
10 settings, including risotto, sear, sauté, yogurt and steam.
Paired with a stir tower, it can mix, flip and stir ingredients, freeing
consumers for time with friends and family.
AWARD-WINNING INNOVATION
The KitchenAid Artisan Cook Processor was recognized
as the winner of the European “KitchenInnovation of
the Year® 2015” Golden Award — Best of the Best in
the categories of functionality, design and innovation.
In EMEA, Bauknecht Ultimate NoFrost refrigerator-freezer monitors
conditions inside the refrigerator — temperature and moisture
are maintained at ideal levels. The Zero° BioZone can be activated,
protecting meat and fish at temperatures close to freezing.
Boasting the multi-functionality to prepare entire dishes, the
KitchenAid Artisan Cook Processor is revolutionizing Australian
and European kitchens. With 12 modes, including frying, steaming,
chopping and kneading, it’s like having a sous chef in your home.
10 11
PRODUCT LEADERSHIP