Whirlpool 2015 Annual Report Download - page 2

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Innovation at the
Pace of Life
WHAT BETTER PROOF OF MEANINGFUL, ONGOING INNOVATION
THAN MORE THAN A CENTURY OF STAYING POWER? WE CALL IT
HARD WORK; OTHERS CALL IT CREATIVITY. FOR US, INNOVATION
IS THE PASSION TO EXPERIMENT, COLLABORATE AND PUT OUR
CONSUMERS FIRST.
INNOVATION IS THE ENGINE FOR ECONOMIC GROWTH AND
COMPETITIVE ADVANTAGE. WHIRLPOOL CORPORATION BELIEVES
THAT THE BEST WAY TO GROW IS TO DESIGN AND MANUFACTURE
PRODUCTS THAT MEET THE NEEDS OF CONSUMERS THROUGHOUT
THE WORLD.
2015 WHIRLPOOL CORPORATION