Whirlpool 2015 Annual Report Download - page 21

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Please find page 21 of the 2015 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Our portfolio encompasses each brand’s unique
position founded on consumer insights. Every
brand connects to our consumers in meaningful
ways that matter to them and better their lives.
The Brastemp brand in Brazil
fortified its brand personality
through a colorful new online,
print and television campaign
illustrating impeccable results that
enhance consumers’ experiences.
EMEA’s Goddess emerged as an
aspirational symbol and is now
trusted as one embodying the
knowledge, sensitivity and intuition
of the Whirlpool brand.
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BRAND LEADERSHIP