Whirlpool 2015 Annual Report Download - page 23

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A HISTORY OF GLOBAL INNOVATION
With its German slogan Mehr als Technik, which translates as “beyond
technology,” the Bauknecht brand covers countries from Europe to Asia.
For the past 95 years, the brand has been committed to its founder’s goal
of making housework and everyday life easier by supplying intelligent
technical solutions. The new PremiumCare laundry pair sets the standard
for contemporary, distinctive design, intuitive usability and technology.
AWARD WINNING INNOVATION
The Bauknecht PremiumCare
washing machines and dryers won
the iF Design Award as well as the
Red Dot Product Design Award in
2015. The two internationally
recognized awards are for
outstanding design achievement.
Our DIQUA brand debuted its 377
Series washing machine, providing
consumers in China an easy-to-use,
large LED display and touch-control
solution. Designed for people on the
go, it dispenses the precise amount
of laundry detergent.
20 21
BRAND LEADERSHIP