Whirlpool 2015 Annual Report Download - page 18

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GEOGRAPHIC GROWTH
& TRANSFORMATION
FABRIC CARE INNOVATION
The Hotpoint* washing machine,
introduced in EMEA, removes hard-
to-clean stains without compromising
fabrics. It has a Direct Inject system
that premixes water and detergent
before washing to create an active
mousse that quickly penetrates into
clothing fibers.
* Whirlpool ownership of the Hotpoint brand in EMEA
and Asia Pacific regions is not affiliated with the
Hotpoint brand sold in the Americas.
Whirlpool Corporation is committed to manufacturing the best branded consumer products in the world. The transformation
of our geographic footprint continued in 2015, opening up new opportunities for growth globally, with the integration
of Indesit in Europe and Hefei Sanyo in China following the 2014 acquisitions of both companies. Our teams welcomed a
broadened worldview and mutual desire to deliver the best solutions throughout the globe, customized for each region.
In the U.S., we acquired American Dryer Corporation, a manufacturer and marketer of on-premise, industrial and
specialty laundry equipment, providing Whirlpool Corporation with a widened platform to reach new countries and
channels, while building on a strong foundation of industry-leading innovation, quality and service.
#1
NORTH
AMERICA
#1
LATIN
AMERICA
#1
EMEA
#1
WESTERN COMPANY
IN ASIA
2015 WHIRLPOOL CORPORATION