Under Armour 2015 Annual Report Download - page 17

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ITEM 1A. RISK FACTORS
Forward-Looking Statements
Some of the statements contained in this Form 10-K and the documents incorporated herein by reference
constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections,
future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not
historical facts, such as statements regarding our future financial condition or results of operations, our prospects
and strategies for future growth, the development and introduction of new products, the implementation of our
marketing and branding strategies, future benefits and opportunities from acquisitions and other significant
investments and our planned dividend of shares of our Class C common stock. In many cases, you can identify
forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,”
“believes,” “estimates,” “predicts,” “outlook,” “potential” or the negative of these terms or other comparable
terminology.
The forward-looking statements contained in this Form 10-K and the documents incorporated herein by
reference reflect our current views about future events and are subject to risks, uncertainties, assumptions and
changes in circumstances that may cause events or our actual activities or results to differ significantly from
those expressed in any forward-looking statement. Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity,
performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking
statements. A number of important factors could cause actual results to differ materially from those indicated by
these forward-looking statements, including, but not limited to, those factors described in “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.” These factors
include without limitation:
• changes in general economic or market conditions that could affect consumer spending;
• changes to the financial health of our customers;
• our ability to effectively manage our growth and a more complex global business;
• our ability to successfully manage or realize expected results from acquisitions and other significant
investments or capital expenditures;
• our ability to effectively develop and launch new, innovative and updated products;
• our ability to accurately forecast consumer demand for our products and manage our inventory in
response to changing demands;
• increased competition causing us to lose market share or reduce the prices of our products or to
increase significantly our marketing efforts;
• fluctuations in the costs of our products;
• loss of key suppliers or manufacturers or failure of our suppliers or manufacturers to produce or deliver
our products in a timely or cost-effective manner, including due to port disruptions;
• our ability to further expand our business globally and to drive brand awareness and consumer
acceptance of our products in other countries;
• our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating
results;
• risks related to foreign currency exchange rate fluctuations;
• our ability to effectively market and maintain a positive brand image;
• our ability to comply with trade and other regulations;
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