Square Enix 2015 Annual Report Download - page 8

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demand. While the Amusement segment faces a challenging environment, we believe it will occupy
a unique position in our content business going forward since it offers players the opportunity to
experience games in the real rather than the virtual world. We intend to mark a new era in the
Amusement business by leveraging smart devices and other technological advances to provide new
content that creates the feeling of live game play.
The Publication segment delivered a strong performance thanks to the success of television
anime series adapted from our comic titles. In particular, we see the strong growth of anime
adaptations of titles originating on our “Gangan Online” platform as an extremely important
achievement that will help spur our further transition to online media going forward. Growth in
e-books was also significant, serving as another indicator of the fact that digitization is becoming
a major trend.
The Merchandising segment has grown into a stable business where we leverage not only our
own properties, but also make proactive use of third-party content. Our high-quality merchandise
has met with a great reception from customers, and more recently our collectors’ boxes and other
special fan offerings have also proven popular. We intend to continue to build up our merchandise
lineup as we see it as a key element in further enriching our content offering.
LORD of VERMILION III
©2007-2013 SQUARE ENIX CO., LTD. All Rights Reserved.
GUNSLINGER STRATOS 2
©2012, 2014 SQUARE ENIX CO., LTD. All Rights Reserved.
Gangan Online
©2015 SQUARE ENIX CO., LTD. All Rights Reserved.
A Message to Our Shareholders
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