Square Enix 2015 Annual Report Download - page 11

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become major content-consuming markets in the future, which means it is important to establish a
foothold there now. In the fiscal year ending March 2016, we will remain open to not only exporting
existing content but also investing in local development efforts in these regions. We note also that
economic growth in Asia remains strong and that the region continues to be a key market for us. In
terms of size and technological development, Asia is now an advanced market rather than a growing
one. In particular, China’s shift to mobile has been remarkable, and the country possesses some of the
most advanced mobile game development technologies in the world. This makes collaborations and
partnerships with Chinese companies very appealing, and we intend to approach such opportunities
as an important part of taking on the competition not only in China itself but also in Japan and globally.
For Our Next Stage of Growth
We target significant upside for the fiscal year ending March 2016. We expect games for smart devices
and PCs, as well as online games including MMOs, to continue to drive earnings. Moreover, the second
half of the fiscal year will see the launch of new HD game titles developed by our European and North
American studios. These major franchise titles embody the brand value of the Square Enix Group and
continue to occupy a key position in our product portfolio. Moreover, digitization has expanded the
lifetime product value of these titles, sustaining sales for a much longer time. As I mentioned above,
the lineup we announced at the most recent E3 trade show was extremely well received for its quality,
richness, and diversity. This raised high expectations for sales in the second half of the fiscal year, and
we will work to see those expectations met. In addition, we believe that enriching and diversifying our
product pipeline via the aforementioned initiatives will be a determining factor in the Square Enix
Group’s leap to its next stage of growth. We will need to invest to make that happen. At the same time,
09