Square Enix 2015 Annual Report Download - page 17

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The Publication segment includes the publication and licensing
of comic magazines, comic books and game-related books.
During the fiscal year ended March 31, 2015, sales of
comic books demonstrated steady growth as the result of
media-mix deployment such as TV animation programs
originated in comic titles.
Net sales and operating income in the Publication segment
totaled ¥11,547 million (an increase of 12.9% from the prior
fiscal year) and ¥3,241 million (an increase of 41.3% from the
prior fiscal year), respectively.
The Merchandising segment includes the planning, production,
distribution and licensing of derivative products of content
owned by the Group.
During the fiscal year ended March 31, 2015, the Group
continued to distribute and license items such as character
goods and soundtracks based on the Group’s own IPs while
also strengthening its product lineup with additional products
based on third party IPs and overseas expansions.
Net sales and operating income in the Merchandising
segment totaled ¥3,997 million (an increase of 5.6% from the
prior fiscal year) and ¥1,161 million (an increase of 4.1% from
the prior fiscal year), respectively.
Share of Net Sales (FY ended March 2015)
6.9%
Share of Net Sales (FY ended March 2015)
2.4%
Publication
Merchandising
©2015 SQUARE ENIX CO., LTD. All Rights Reserved.
©2015 SQUARE ENIX CO., LTD. All Rights Reserved.
©Satsuki Yoshino/SQUARE ENIX
©Izumi Tsubaki/SQUARE ENIX
©NAOE/SQUARE ENIX
©Homura Kawamoto/Toru Naomura/SQUARE ENIX
©SQUARE ENIX CO., LTD. All Rights Reserved.
©SQUARE ENIX CO., LTD.
All Rights Reserved.
©SQUARE ENIX CO., LTD.
All Rights Reserved.
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