Shutterfly 2015 Annual Report Download - page 13
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Please find page 13 of the 2015 Shutterfly annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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• Traditional offline stationary companies such as PaperSource, Crane & Co., and Papyrus;
• Cloud-based storage services and file-syncing services such as Dropbox, Box, and Amazon Cloud
Drive;
• Specialized companies in the photo book and stationery business such as Hallmark, Cardstore by
American Greetings, Minted, Invitations by Dawn, Picaboo, Blurb, Mixbook, Zazzle, CafePress,
Postable, and Artifact Uprising;
• Photo-related software companies such as Apple, Microsoft, and Adobe;
• Providers of digital alternatives to our products, such as Paperless Post, Evite, Animoto, and
PicCollage.
• Home printing service providers such as Hewlett-Packard and Epson that are seeking to expand
their printer and ink businesses by gaining market share in the digital photography marketplace;
• Enterprise digital and print communications companies such as RR Donnelley and Sons Company,
O’Neil Data Systems, Inc., Quad/Graphics, Inc. and Viatech Publishing Solutions, Inc.;
• Regional photography companies such as Ritz Camera that have established brands and customer
bases in existing photography markets; and
• Camera and photographic supply companies that rent equipment nationwide both online and in
brick-and-mortar stores such as LensRentals.com, LensProToGo, Cameralends, AbelCine, and
Adorama.
We believe the primary competitive factors in attracting and retaining customers are:
• brand recognition and trust;
• quality of products and services;
• breadth of products and services;
• user affinity and loyalty;
• customer service;
• ease of use;
• convenience; and
• price.
We believe that we compete favorably with respect to many of these factors, particularly customer trust and
loyalty, quality and breadth of products and services, and customer service. Many of our competitors promote
their products on the basis of low prices or the convenience of same-day availability for digital photos printed in
drugstores or other retail outlets. Generally, we distinguish ourselves from such competitors principally on the
basis of product quality and innovation, rather than price or same-day delivery.
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