Samsung 2002 Annual Report Download - page 47

together on one planet
It has sometimes been said that a company’s true wealth is measured by how it treats the environment.
Samsung Electronics’ leadership in Green Management and rigorous enforcement of environment, health, and
safety (EHS) standards leaves no doubt about our commitment to the planet. We stringently meet domestic
and international environment and safety certifications and work hard to develop eco-friendly products. We
constantly seek to reduce our energy and water consumption, CO2emissions, and use of toxic chemicals in
wastewater treatment and production. Indeed, our approach to being green is to some extent indicative of our
being a Digital- Company. That is not merely a top-down assertion of digital process—it describes, for exam-
ple, our continuous engagement of a company Intranet to provide systemic data that helps us set pollutant-
specific reduction targets and incentives to reduce emissions. Treating our environment with respect is the
highest tribute we can pay to humanity, beginning with our own workforce. That is one reason why the
Guinness Book of World Records recorded Samsung Electronics as the “world’s safest workplace.”
Being green is not just about meeting certification levels. It entails creating a process of education that re-
invests green knowledge across our company. Once again, Samsung employees make the difference through
regular “Adopt-A-Mountain” and “Adopt-A-River” clean-up campaigns at local mountains, rivers, and parks
throughout Korea. These campaigns have proved so popular that their efforts have spread across 450 Korean
companies. Children in particular have embraced the green movement, and we are encouraging their interest
with regular school painting contests, free courses in environmental education, and the Green Star Children’s
Song Festival. Featuring programs to increase children’s interest in music, the Festival is a brilliant convergence
of nature and music.
Being Green