Samsung 2002 Annual Report Download - page 23

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DuoCam (SCD5000)
Equipped with 4-mega
pixel CCD(charge-coupled
device) for still images,
this dual lens camcorder
allows you to take crystal
clear still photographs
and video, thanks to
its innovative design.
DVD-HDD Recorder (DVD-H40E)
With a 40GB hard disk drive, this DVD player can
record and store up to 20 movies, 2,500 MP3 files,
and more than 10,000 photos so that you can have
your favorite digital media whenever want them.
SENS Q10
Sleek and light at only 2.8
pounds including its
battery, the Sens Q10’s
12.1-inch screen and
built-in wireless internet
connection give ample
power for anywhere,
anytime computing.
were made possible by aggressive penetration
into the U.S. market through strong advertising
and new distribution channels, dramatically
increasing our brand market share in this segment.
Our market-driven product development strategy
proved successful. For the third straight year, our
Combo DVD-VCR player captured the biggest
market share in its segment, with sales of four
million units. Moreover, we continued to introduce
new products that consistently won design
awards from
BusinessWeek
, the Industrial
Designer Society of America, and the Consumer
Electronics Association, regularly challenging the
competition for awards and top market share.
This year, for example, our design-award-winning
camcorders—including the world’s smallest mini-
DV recorders—took 16% of the global market
(up from 9.2% in 2001), and we are rapidly clos-
ing in on the number-three market leader
through new partnerships with some of the
biggest electronics retailers in the U.S., including
Best Buy, Circuit City, Target, Costco, and Radio
Shack.
Other products that we are introducing will also
improve our overall brand market share. Our new
DVD-HDD recorders and DVD recorders are per-
fect tools for consumers’ increasing interest in
digital video and need for time-shifting, devices.
Similarly, our new portable DVD player with a 10-
inch TFT—the largest screen of any portable
DVDP on the market—is designed to appeal to
the uncompromising movie lover on-the-go.
The convergence of devices as well as of net-
works also drives many innovations we are spear-
heading in our computer systems business. In
2002, as part of a strategic alliance with
Microsoft, we launched the world’s first Media
Center—a next-generation PC that can be wire-
lessly linked to a display and operated by remote
control. We also introduced the world’s thinnest
and lightest one-spindle notebook PC.
Buoyed by strong consumer interest and 67
overseas design awards in 2002 (including our
third consecutive year winning Intel’s prestigious