Samsung 2002 Annual Report Download - page 34

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35
The digital home of tomorrow is not about the
speed of the internet—it’s about what’s in con-
sumers’ refrigerators, what’s cooking in their
microwave ovens, and the temperature, comfort,
and safety of their homes. This is the underlying
foundation of Samsung Electronics Digital
Appliance Network’s outstanding success last
year, with an average 47% of the domestic market
share in home appliances and five number-one
products: air conditioners, refrigerators, microwave
ovens, washing machines, and vacuum cleaners.
With a huge investment in R&D and the debut of
Hauzen, our new premium home appliance brand,
the Digital Appliance Network is turning 2002’s
overwhelming achievements into the basis of a
powerful global expansion. This year, exports
including refrigerators, washing machines, and
microwave ovens are expected to account for
more than 75% of our annual sales. The picture
is expected only to become brighter as con-
sumers discover that Samsung Electronics’ leg-
endary reputation for credibility and reliability
cannot be beaten when digital innovation is
brought to the premium home appliance category.
Perhaps the best example of this strategy is our
new line of side-by-side refrigerators. Beautifully
designed in a wide variety of colors and finishes
with environmentally friendly features, our side-
by-side refrigerators are also packed with conve-
nient, consumer-friendly technology. Cool Select
Zone closely controls five different temperatures
for fruits and vegetables, meats, fish, thawing,
Premium Deluxe RAC
Samsung Electronics has revolutionized air
conditioning with a new digital air purification
system that delivers fresh, clean air for optimum
health. Called BionizerTM, this system generates
ozone-free negative ions that bring a forest-like
feel inside the home or office.
Digital Appliance│NETWORK
Hauzen Air
Conditioner
(Premium PAC)
This air conditioner
controls air
independently using
a Side Flow System.
The built-in air cleaner
and its powerful
“e-HEPA system”
technology can also
be used throughout
the year to remove
dust particles and
bacteria from the air.