Samsung 2002 Annual Report Download - page 15

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Please find page 15 of the 2002 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Samsung Electronics is committed to innovation at the forefront of
change. Every product we make and every product we are now inventing—
from the latest LCD-TVs, rotating camera phones, and home appliances
to our next-generation Net Theater, Fresh Closet, Step Vacuum, and
Mobile Hub—is designed to be simple, accessible, and to wow consumers
with great value and design.
For example, take a look at our new DuoCam, a digital camera with a
built-in digital camcorder. DuoCam represents a unique value-based
solution to consumers’ constant requests for a digital camcorder that also
takes high-quality still pictures. Another example: our new mobile camera
phones integrating advanced TFT-LCD technology with high-speed digital
telephony for multimedia messaging. These products depend on networks
of technologies—relationships of people and technology. And in this
regard, there are no more important technologies than those Samsung
has invented on its own.
To push our lead in design differentiation is even higher this year. We are
initiating a new drive to create market-driven design that will bring a
consistent Samsung identity to every product we manufacture. From the
insides of our products to their user interfaces and finishes, you’ll know a
Samsung—with its unique balance of reason and feeling—as soon as you
see it. The products on next three pages are designs we expect to bring
to production over the next year or two. They are the best representations
of this fresh approach to the new realities of connection and convergence.
CONVERGENCE DESIGN
Designing Tomorrow