Samsung 2002 Annual Report Download - page 24

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25
Innovative PC Award for the thinnest and best
quality PCs), we expect that 2003 will continue to
see solid gains in our PC business. While main-
taining our dominant position in the domestic
market (47% for desktop PCs and 54% for note-
book PCs), we expect to strengthen our export
business and its infrastructure—including a new
“direct-to-consumer” shipment program—and to
successfully penetrate into China where we have
already won 3.6% of the market despite having
entered it only a year ago.
Value-based innovation was also at the center of
our accomplishments last year in digital printer
sales. Our laser printers for SOHO and
multifunction printers which won 120 awards in
over 14 countries are creating new waves of
profitability for the entire division. With the help of
new talent, including an army of doctoral
researchers and key technology alliances, we are
now establishing with Xerox, HP, Ricoh and
Toshiba. We have diversified our OEM customer
base (including Lexmark, HP, and Xerox) with a
series of smartly designed cost effective inkjet
and laser multifunction printers. Some of these
printers introduced new technologies—35 page-
per-minute print rates, built-in wireless
networking, and Linux drivers—and are already
making waves. This year, we are also introducing
the world’s smallest and cost effective inkjet fax
and laser printer, other new high-end products,
and we expect to pioneer a host of new
technologies. (Last year, our printer group alone
filed 353 patent applications.)
Staying ahead of the market and driving inno-
vation are also the forces behind our success in
hard disk drives and storage. Our engineers
developed the world’s first high-speed 52X
COMBO drive and first ultra-slim COMBO drive.
They also designed a high-quality 80GB-per-disk
desktop HDD in a 7,200 rpm version, supplied
the DVD-ROM for Microsoft’s X-Box, and even
developed new optical drives for Dell, which in
turn recognized us as its best supplier of the year.
Is anyone wondering why we’re becoming one of
the world’s top suppliers of digital convergence
tools?
172W LCD
Wide type 17 inches,
Samsung Electronics’
latest flat screen display
panel is perfect for
viewing documents
side-by-side or watching
the latest DVDs.
MT20
Imagine digital
entertainment with a
touch of your remote.
The MT20 is the
world’s first PC with
Microsoft’s new
Media Center Edition.
It’s everything you
need to play and
record digital
programming from
your television or PC.
Digital Media│NETWORK
ML-1710
Samsung Electronics
introduces the world’s
smallest cassette laser
printer. With an
amazing speed of
17ppm, it’s perfect for
the SOHO user.