Samsung 2002 Annual Report Download - page 45

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The Human Conversation
Throughout the history, the best way to kindle the human conversation has been through sports. More than any
other human endeavor, sports brings people together without regard for nationality, age, race, gender, or religion.
The pinnacle of this endeavor is undoubtedly the Olympic Games. Since 1997, Samsung Electronics has been the
TOP (The Olympic Partner)sponsor in the Wireless Communication Equipment Category of the International
Olympic Committee’s Worldwide Partners. We have sponsored three consecutive Olympic Games between 1998
and 2002: the 1998 Nagano Olympic Winter Games, Sydney 2000 Olympic Games, and 2002 Salt Lake Olympic
Winter Games. Furthermore, we are proud to continue our sponsorship of the International Olympic Committee for
the 2004 Athens Olympic Games, Torino 2006 Olympic Winter Games, and Beijing 2008 Olympic Games.
Throughout these games, Samsung has reinforced its brand equity and its message of universal connection and con-
vergence by inviting fans and athletes to meet at the Olympic Rendezvous @ Samsung(OR@S)pavilion where they
can mingle, get acquainted with the latest Samsung wireless technology, and use our phones to make the connection
and share the action with faraway family and friends. Over the course of our involvement with the Olympic Games,
Samsung has supplied nearly 60,000 individual units of wireless telecommunications equipment—20,000 alone at
the 2002 Salt Lake Olympic Winter Games.
This year, Samsung was also the proud supporter of the 14th Busan Asian Games, bringing together over 11,000
athletes from 43 countries in athletic competition from Archery to Taekwondo. We are also the title sponsor of the
Nations Cup, one of the world’s oldest and most prestigious equestrian events, the annual Crufts Dog Show in
Birmingham, England, and the yearly Samsung Running Festival, a 5-kilometer “fun run” in Budapest, Hungary. Our
support extends into the virtual world (e-sports) as well: Samsung is the worldwide sponsor for the World Cyber
Games, the world’s largest and the most renowned contest bringing together digital e-athletes from 45 countries for
online multiplayer games.