Samsung 2002 Annual Report Download - page 29

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In Asia, we celebrated a string of triumphs.
In Indonesia, we accelerated our expansion of a
CDMA belt straight through Asia, beating Motorola,
Lucent, and Ericsson to sign a contract for 1.7 mil-
lion circuits by 2005. KDDI of Japan, one of the
Japan’s biggest mobile service providers, selected
us—the only non-Japanese manufacturer to make
the final cut—to provide full-scale commercial
CDMA2000 1x EV-DO (EVolution for Data Only)
high-speed mobile communications systems ser-
vice for Tokyo, Osaka, and Nagoya. This was also
the year when we opened the all-important
Chinese market, with a contract to supply 700,000
CDMA 2000 1X mobile phones to China Unicom.
In the domestic market, where we already own
100% of the domestic market for CDMA 2000
1X, we accelerated the commercial deployment
of EV-DO. At 2.4Mbps, EV-DO is at least 16
times faster than CDMA 2000 1X, broadening
the range of available mobile content from
online multiplayer games to polyphonic ring-
tones and mobile videos, news broadcasts, and
MP3 music. EV-DO is expected to claim more
than 60% of the domestic handset market in
2003.
Indeed, meeting the increasing bandwidth of
CDMA to EV-DO and GSM to GPRS is a princi-
pal ingredient of our market-driven product
development strategy. This year, like the previous
year, we will launch more than 100 new models
worldwide, covering all of the available systems.
As a result, we expect 2003 will be remembered
as the year when Samsung Electronics showed
the world that phones are for seeing as well as
for talking, with brilliant high-definition color TFT-
LCD screens, built-in cameras, and high-speed
data connections. The new SCH-X780, camera-
equipped folding phone not only has a high-
quality camera designed to swivel 180 degrees
for effortless self-portraits, it also twists so you
can easily show pictures to friends.
SGH-T500
Phone or jewelry?
This elegant GSM phone
shimmers with 32 cubic
zirconium studs outlining
a white LED digital clock.
Inside is an equally
shinning jewel:
a 65,000-color interior
LCD. Polyphonic
ringtones, screensavers,
and games make this
phone fit for a bride.
SPH-i700
Our first phone based
on Microsoft’s Pocket
PC2002 includes the
entire suite of Pocket
Office applications
(Word, Excel and
Outlook with MSN
Messenger and Internet
Explorer) in a tri-band
GPRS phone with
a 65,000-color
3.5-inch screen and
300,000-pixel CMOS
digital camera.
SGH-D700
Ready to hear and see
through your phone?
Samsung Electronics’
new camera phones are
made for multimedia
messaging, whether
you’re exchanging
photos, moving images,
downloading files, or
listening to the latest
MP3 hits.
SGH-X400
Get your game
on with this
GSM-GPRS
phone. Always
on and always
connected, with
a large 2-inch,
65,000-color
LCD, 40-voice
polyphonic
sounds for
games, and even
an FM radio, it’s
the perfect
phone for people
who play to win.