Samsung 2002 Annual Report Download - page 28

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29
Starting with our first-quarter announcement
that we had moved past Siemens to join Nokia
and Motorola to become one of the world’s
big three mobile phone manufacturers, 2002 was
a watershed year for Samsung Electronics
Telecommunications Network. Despite a stagnant
market that caused troubles for many of our com-
petitors, we produced a record performance with
sales of 42.3 million units—an astonishing 48%
increase over the previous year. With an over-
whelming 55% of the Korean domestic market
share and 9.8% of the world market share,
Samsung Electronics proved that it is a truly glob-
al leader of wireless digital convergence, from
Asia to Europe and throughout the Americas.
The growth of the GSM market played a major
role in our leap to becoming the world’s third
largest mobile telephone manufacturer. Currently
serving more than 700 million subscribers—70%
of the world’s digital wireless market—GSM rep-
resents a broad consumer target that will become
increasingly important as overall handset pene-
tration begins to slow by as much as 5% this
year. Such dynamic changes require more differ-
entiation than ever. With Samsung Electronics in
the GSM market for just one year, European con-
sumers have already learned that we are one of
the world’s best-selling premium mobile wireless
brands. Spanish
GQ
voted our phones on a par
with the likes of such luxury brands as Cartier,
Louis Vuitton, and Prada, and our GSM phones
received particularly enthusiastic reviews in Italy,
Sweden, and the UK, where we sold more than
million units of our SGH-A300 GSM phone. We
also moved aggressively to boost our GSM mar-
ket share in strategic markets in both Latin
America and North America, where TDMA is
rapidly being replaced by GSM.
SCH-E170
As EV-DO
reaches more
consumers,
2.4Mbps camera
phones such as
the SCH-E170,
with a sliding
cover and GPS
support, will be
increasingly
popular.
Telecommunication│NETWORK
SPH-A640
Picture a CDMA phone
with a built-in antenna,
GPS mapping
technology, a dual-color
LCD and a 330,000-
pixel built-in digital
camera with a flash,
and you’ve pictured our
latest camera phone,
the SPH-A640.
SPH-i500
The first
clamshell-style
CDMA2000 1X Palm
phone running new
Palm OS 4.1, and
featuring a 65,000
color TFT screen and
gpsOne, the
SPH-i500 is also the
flagship of Samsung
Electronics’ new line
of Mobile Intelligent
Terminals (MITs).