Samsung 2002 Annual Report Download - page 35

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and soft freezing while the Twin Cooling System
allows the refrigerator and freezer to operate
independently for maximum efficiency. Add our
touch-screen 10.4-inch LCD-TV HomePad to
this refrigerator—perfect for watching TV and
DVDs or operating home electronics such as
dimming the lights or turning on the air condition-
er—and it becomes clear why consumers increas-
ingly see our refrigerators as symbols of a new
digital home appliance revolution. Already the top
selling side-by-side refrigerator manufacturer in
18 countries around the world, Samsung
Electronics has set its sights on the United
States (the world’s largest market for side-by-
side refrigerators) through aggressive promotions
and advertising as well as a new retail partnership
with Best Buy, the largest volume retailer of
home appliances in North America.
Thanks to this surge in our new premium prod-
ucts, our air conditioner business also grew by
more than 30% in 2002. Our super-slim wall
mounted design is the first fully adjustable air
conditioner with a Digital Variable Multicooling
system which provides cooling air in any direction.
This year we will also launch a wide variety of
new air-conditioning products integrating digital
technology all over the world, and we expect to
increase our brand and market share dramatically
with new value-added digital air-conditioning
products.
Since 2000, Samsung Electronics microwave
ovens have been the world’s top selling brand.
But thanks to aggressive marketing in countries
with new growth potential, such as Russia,
Air Purifier (Mondrian)
Thanks to the latest advances in
nanotechnology, our air purifiers
provide HEPA air filtering
through a two-layer deodorizer
and a bacteria-screening filter
that give you up to 11 purifying
levels of air filtration for a
healthy, happy home.
Deluxe Convection MWO
This deluxe Convection Microwave
Oven (built-in) lets you grill,
microwave, or cook with
convection heating with up to
1,700 watts of power. With
multiple inner racks, high-touch
stainless surfaces, and easy-to-use
dial controls, this sleek microwave
oven cooks everything with ease.
SBS Refrigerator
Samsung Electronics’
Cool Select Zone
allows you to select
the temperature and
functions that fit your
lifestyle and needs.
You can control the
temperature of your
refrigerator to thaw or
quick chill items for a
last-minute dinner.