Samsung 2002 Annual Report Download - page 36

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37
Mexico, and most of Southeast Asia—and freshly
differentiated premium products for the rest
of the world, including our new toast-and-bake
microwave ovens—our market share is still
actively growing.
Washing Machines are another strong growing
category for Samsung Electronics. This year, our
laundry R&D team developed new technologies
for washing machines with larger capacity and
greater adaptability to various sizes, shapes, and
types of fabric. Among them is “Big Wash 4D.”
The “4D” stands for Digital Detergent Dissolving
Device, which means that the machine maximizes
washing performance, using less detergent and
taking less time. Large doors make loading and
unloading easy, while a range of simple-to-use
wash cycles saves time and hassle, and even
helps minimize ironing. Energy and water savings
make this machine environmentally friendly too.
Last year also saw a 2.5-times increase in sales
over the previous year in our vacuum-cleaner
business, putting Samsung Electronics in the top
tier of the world’s manufacturers in this field.
In 2003, we expect to enter new markets with
vacuums such as the Cyclomax, the world’s first
cleaner specifically intended for wooden floors,
and new bagless/cassette vacuums for different
markets.
Merging digital technologies with the latest
home-appliance design, the Samsung Electronics
Digital Appliance Network stands ready for the
future of digital convergence.
Vacuum Cleaner
Samsung Electronics’
new cassette vacuum
cleaners bring bagless
cleaning a new look with
smart conveniences,
compact size, and a gusty
1,600 watts of power.
Wine Cellar
Samsung Electronics’ new Wine Cellar
creates the perfect conditions for
long-term wine storage: a low vibration,
low-sound environment in a modern
design using natural woods.
Digital Appliance│NETWORK
Big Wash 4D
This washing
machine saves on
wash time while
improving on wash
performance with the
application of
Samsung Electronics’
original 4D and
shower spin
technologies. The 4D
technology enables a
98-minute wash
cycle, the shortest
time for a normal
cotton wash program.