Royal Caribbean Cruise Lines 2005 Annual Report Download - page 8

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Responding to Burgeoning Markets Europe continues to offer us significant opportunities to grow our
business. Strong demand prompted us to open dedicated offices in Italy and Spain, and we announced
that Voyager of the Seas will make her European debut this spring. This redeployment marks the first time
a Voyager-class ship has sailed the Mediterranean and brings the total to nine Royal Caribbean
International and Celebrity ships in the region. Increased demand also led us to redeploy Legend of the Seas
to Southampton, England, for exclusive sale there. Legend of the Seas will return to Southampton in April 2006,
resuming her sailings during the summer months to the Canary Islands and the Mediterranean. In 2007,
Navigator of the Seas will replace Legend of the Seas, becoming the largest cruise ship in the UK cruise market.
On the Celebrity Cruises side, we have responded to a healthy overseas market by adding Century to the
European cruise mix. When the vessel re-enters service in June after her revitalization, Europeans will
be the first to see her new look.
Protecting our Environment We continue to make major strides in installing Advanced Wastewater
Purification (AWP) systems onboard all our ships, an investment that will total $100 million. While it
is difficult to develop and implement such a new technology, Six Royal Caribbean International and
Celebrity Cruises ships now have AWP systems onboard, and we expect to complete installation on across
the rest of our fleet by the end of 2008.
We are proud that our efforts in the environmental arena have been recognized by others. Last fall, the Port
of Stockholm awarded Royal Caribbean International’s Jewel of the Seas and Celebrity Cruises’ Constellation
its Environmental Life Buoy Certificate for their use of low-sulfur fuel and technology to reduce atmospheric
emissions. In 2004, Jewel of the Seas was the first international cruise ship to receive the certificate. In
addition, nine ships from the fleets of both brands earned Kuoni Travel Group’s 2005 Green Planet
Award for initiatives involving onboard recycling, waste management, energy and fresh-water consumption,
crew training and guest communications.
Ensuring Safety and Security 2005 was a year that brought the subject of cruise ship safety and security
into sharp focus. Our company, and our industry, faced increased scrutiny regarding the policies and
6Royal Caribbean Cruises Ltd.