Red Lobster 2015 Annual Report Download - page 2

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Our Operating Philosophy – “Back to Basics”
Increasing the Core Operating Fundamentals of the Business,
Providing an Outstanding Guest Experience
CULINARY INNOVATION
Continuously evolving our menus to stay
relevant to our guests.
ATTENTIVE SERVICE
Delivering the type of personalized
service our guests nd memorable.
ENGAGING ATMOSPHERE
Creating environments where our guests
enjoy themselves and the occasion.
INTEGRATED MARKETING
Building smart and relevant programs
that resonate with our guests.