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Management’s฀Discussion฀and฀AnalysisThe฀Procter฀&฀Gamble฀Company฀and฀Subsidiaries
28
membership฀stores฀in฀the฀U.S.฀Two฀of฀ourbillion-dollar฀brands฀are฀in฀
Snacks฀and฀Coffee฀–฀Pringles฀and฀Folgers.
Forward-Looking฀Statements
Wediscussexpectations฀regardingfutureperformance,฀events฀and฀
outcomes,฀suchasourbusinessoutlook฀andobjectives,฀inannual฀
andquarterlyreports,press releasesand otherwrittenandoral฀
communications.All฀statements,except฀for฀historical฀and฀present฀factual฀
information,฀are฀“forward-looking฀statements”฀within฀the฀meaningof฀
the฀“safe฀harbor”฀provisions฀of฀the฀Private฀Security฀Litigation฀Reform฀Act,
and฀are฀based฀on฀currently฀available฀competitive,฀financial฀and฀economic฀
data฀and฀our฀business฀plans.Forward-looking฀statements฀are฀inherently฀
uncertain,฀and฀investors฀must฀recognize฀that฀events฀could฀be฀significantly฀
different฀from฀our฀expectations.
AbilitytoAchieveBusiness Plans.Weareaconsumerproducts฀
company฀and฀rely฀on฀continued฀demand฀for฀our฀brands฀and฀products.
To฀achieve฀business฀goals,฀wemust฀developandsell฀productsthat฀
appeal฀to฀consumers฀and฀retail฀trade฀customers.฀Our฀continued฀success฀is฀
dependenton฀leading-edge฀innovation,with฀respectto฀both฀products฀and
operations.฀This฀means฀we฀must฀be฀able฀to฀obtain฀patents฀and฀respond฀to฀
technological฀advances฀and฀patents฀granted฀to฀competition.฀Our฀success฀
is฀also฀dependent฀on฀effective฀sales,฀advertising฀and฀marketing฀programs฀
in฀an฀increasingly฀fragmented฀media฀environment.฀Our฀ability฀to฀innovate฀
and฀execute฀in฀these฀areas฀will฀determine฀the฀extent฀to฀which฀we฀are฀
able฀to฀grow฀existing฀sales฀and฀volume฀profitably฀despite฀high฀levels฀of฀
competitive฀activity,฀especially฀with฀respect฀to฀the฀product฀categories฀and
geographic฀markets฀(including฀developing฀markets)฀in฀which฀we฀have฀
chosen฀to฀focus.There฀continues฀to฀be฀competitive฀product฀and฀pricing฀
pressures฀in฀the฀environments฀in฀which฀we฀operate,฀as฀well฀as฀challenges฀
inmaintaining฀profit฀margins.฀To฀address฀these฀challenges,฀we฀must฀
respond฀to฀competitive฀factors,฀including฀pricing,฀promotional฀incentives฀
and฀trade฀terms฀for฀products.฀We฀must฀manage฀each฀of฀these฀factors,as฀
well฀as฀maintain฀mutually฀beneficial฀relationships฀with฀our฀key฀customers,
in฀orderto฀effectively฀compete฀and฀achieve฀our฀business฀plans.฀Since฀
our฀goalsinclude฀a฀growth฀component฀tiedto฀acquisitions,we฀must฀
manageand฀integratekey฀acquisitions,฀such฀as฀theWella฀acquisition฀
and฀the฀pending฀acquisition฀of฀The฀Gillette฀Company,฀including฀obtaining
the฀required฀regulatory฀approvals฀and฀achieving฀the฀cost฀andgrowth฀
synergies฀in฀accordance฀with฀stated฀goals.
Cost฀Pressures.Our฀costs฀are฀subject฀to฀fluctuations,฀particularly฀due฀
tochanges฀in฀commodity฀prices,฀costof฀labor,฀foreign฀exchange฀and฀
interest฀rates.฀Ourcostsin฀2005wereimpactedbysharplyhigher฀
commodity฀costsandweexpectthistrendtocontinuein2006.
Therefore,฀our฀success฀is฀dependent,฀in฀part,on฀our฀continued฀ability฀to฀
manage฀these฀fluctuations฀through฀pricing฀actions,cost฀savings฀projects,
sourcingdecisions฀andcertain฀hedgingtransactions.฀Wealso฀must฀
manage฀currency,฀especially฀in฀volatile฀countries,฀and฀debt,฀including฀
debt฀related฀to฀our฀announced฀plan฀to฀repurchase฀shares฀of฀Company฀
common฀stock.฀In฀the฀manufacturing฀and฀general฀overhead฀areas,฀we฀
need฀to฀maintain฀key฀manufacturing฀and฀supply฀arrangements,including฀
sole฀supplier฀and฀sole฀manufacturing฀plant฀arrangements.฀We฀must฀also฀
implement,฀achieve฀and฀sustain฀cost฀improvement฀plans,฀including฀our฀
outsourcing฀projects.
Global฀Economic฀Conditions.Economic฀changes,฀terrorist฀activity฀and฀
political฀unrest฀may฀result฀in฀business฀interruption,฀inflation,฀deflation฀
or฀decreased฀demand฀for฀our฀products.฀Our฀success฀will฀depend฀in฀part฀
on฀our฀ability฀to฀manage฀continuedglobalpolitical฀and/or฀economic฀
uncertainty,฀especiallyin฀our฀significantgeographicalmarkets,฀as฀
well฀as฀any฀political฀or฀economic฀disruption฀due฀to฀terrorist฀and฀other฀
hostile฀activities.
Regulatory฀Environment.
Changes฀in฀laws,regulationsandthe฀related฀
interpretations฀may฀alter฀the฀environment฀in฀which฀we฀do฀business.This฀
includes฀changes฀in฀environmental,฀competitive฀and฀product-related฀laws,
as฀well฀as฀changes฀in฀accounting฀standards฀and฀taxation฀requirements.
Accordingly,our฀ability฀to฀manage฀regulatory,฀tax฀and฀legal฀matters฀and฀to฀
resolve฀pending฀matters฀within฀current฀estimates฀may฀impact฀our฀results.
Results฀of฀Operations
Volume฀and฀Net฀Sales
Unit฀ volume฀ in฀ 2005฀ increased฀ 8%.฀ Each฀ of฀ our฀ three฀ GBUs฀
deliveredvolumegrowthratesofhigh-singledigitsorgreaterled฀
by฀P&GBeauty,฀up12%.฀Everyoneofourgeographic-basedMDOs฀
postedvolumegrowth,฀ledbydevelopingmarketswithhigh-teens฀
volumegrowth.฀ Organicvolume,฀ which excludesthe impacts of฀
acquisitions฀and฀divestitures,฀also฀increased฀8%.฀Additional฀volume฀from฀
the฀acquisition฀of฀Wella,฀which฀was฀acquired฀in฀September฀of฀2003,฀was฀
offset฀by฀the฀divestitureof฀theJuicebusiness฀in฀Augustof2004.฀The฀
increase฀in฀volume฀versus฀the฀prior฀year฀was฀driven฀by:
•฀ High฀single-digit฀growth฀of฀our฀“billion-dollar฀brand”฀portfolio,฀which฀
represents฀approximately฀60%฀of฀total฀Company฀volume;
•฀ Growth฀in฀each฀of฀our฀top฀16฀countries,฀representing฀approximately฀
80%฀of฀total฀Company฀net฀sales;
•฀ Market฀share฀growth฀in฀eight฀of฀our฀top฀10฀customers;฀and฀
•฀ Continued฀strength฀in฀developing฀markets,particularly฀Greater฀China฀
and฀Central฀and฀Eastern฀Europe/Middle฀East/Africa.
Net฀sales฀reached฀a฀record฀level฀of฀$56.74฀billion,฀an฀increase฀of฀10%฀
versus฀theprioryear.฀Foreign฀exchange฀contributed฀2%฀tonet฀sales฀
growth,฀primarily฀driven฀by฀the฀strength฀of฀the฀Euro,British฀pound฀and฀
Japanese฀yen.฀Higher฀relative฀growth฀in฀developing฀markets,฀where฀the฀
average฀unit฀sales฀price฀is฀lower฀than฀the฀Company฀average,฀resulted฀in฀
a฀negative฀mix฀impact฀of฀1%฀on฀net฀sales฀growth.฀Pricing฀added฀1%฀to฀
sales฀growth.฀Price฀increases฀in฀Family฀Care,฀Pet฀Health฀and฀Nutrition,
Pharmaceuticals,Coffee฀and฀in฀certain฀Fabric฀Care฀markets฀were฀partially
offset฀by฀price฀investments฀taken฀primarily฀in฀Europetoaddressthe฀
growth฀of฀hard฀discounters฀and฀in฀response฀to฀competitive฀activity฀in฀
certain฀Fabric฀Care฀and฀Baby฀Care฀markets.฀Net฀sales฀excluding฀foreign฀