Proctor and Gamble 2005 Annual Report Download - page 24
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Please find page 24 of the 2005 Proctor and Gamble annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Newcastle,
UK
Manila,
Philippines
SanJosé,
CostaRica
Geographic Sales Split
(FY 2005 Net Sales)
48%
5%
23%
24%
North America
Western Europe
Northeast Asia
Developing
Geographies
FiscalYear2005Results
Ourfocusondelightingtheworld’sconsumersandwinning
attheFirstMomentofTruth,whenconsumerschoose
ourbrandsin-store,hasagaindeliveredstrongresultsin
fiscalyear2005.P&G’sglobalorganicvolumegrew8%.
Indevelopedmarkets,P&Gcontinueditssteadymomentum
withmid-single-digitorganicvolumegrowth.Developing
markets,whichaccountedforabout23%ofP&G’ssalesin
fiscal2005,postedthethirdconsecutiveyearofmid-teens
orgreatervolumegrowth.
ThegrowthwasalsowellbalancedacrossP&G’sleading
brands,countries,andcustomers.P&Ggrewvolumeonall
ofitstop16globalbrandsandcountries,andgrewmarket
shareineightofthetop10customers.Also,P&G’sGlobal
BusinessServices(GBS)organizationcontinuedtoprovide
world-classservicesatsubstantialcostsavings.
What’sWorking
GlobalOperationsbringstogetherP&G’sSupplyChain,
MarketDevelopment,andGlobalBusinessServices
operations.OurchallengeistoleverageP&G’sscaleand
leadingportfolioofbrandstoprofitablygrowthebusiness
bydeliveringbest-in-classconsumerandshopper
understanding,customerrelationships,andhighest-quality,
lowest-costsupplychainandbusinessservicesinfrastructure.
Thekeystooursuccessinclude:
CreatingandReapplyingWinningGo-to-MarketStrategies.
Weleveragelocalconsumer,shopper,andretailcustomer
insightstobuildintegratedcross-businessunitplanswith
customersandcreateefficienciesacrossthebreadthof
P&G’sbusinessesaswegotomarket.Wethenleverage
P&G’sglobalscaletoreapplysuccessmodelsquicklyaround
theworld.Forexample,ourlearningfromSK-IIstore
countersinAsiahasbeendesignedintoourOlaylaunchin
Spainwithgreatresults;andtheNaturellafemininecare
brand,originallydevelopedinLatinAmerica,isnowbeing
rolledoutinCentralandEasternEurope.
WinningtheValueEquationwithAllConsumers.We
continuetoenrichourunderstandingoftheworld’s
consumersandfindnewwaystoexpandourconsumer
base.Anexampleisvalue-consciousconsumers.Bybetter
understandingtheirneedsanddrivingproductinnovation
specificallydesignedtodelightthem–onbothproduct
performanceandcost–brandslikeAlways,Crest,andTide
arenowappealingtoamuchlargerconsumerbasethan
20
GlobalOperations
P&G’sbest-in-classGlobalBusinessServicesorganization
isbasedinthreehigh-quality,low-costhubs:SanJosé,
CostaRica;Manila,Philippines;Newcastle,UK.