Porsche 2009 Annual Report Download - page 74

all V engines in the model mix are produced on one
line which seamlessly integrates high-quality manual
work with the latest assembly technology. At the de-
velopment stage, particular attention was given to the
engine design. This is because a standardized basic
design is essential if the engines are to be produced
efficiently on one line.
The same applies to production of the Boxer
engines for sports car models. All sports car engines
are produced on one line. In the reporting year, the
911 Turbo engines were integrated into the existing
production line.
Paint shop with state-of-the-art
environmental technology
By introducing one of the world’s most mod-
ern and environmentally friendly paint shops, Porsche
is enhancing innovative automobile production at its
main Zuffenhausen plant. The new facility will enable
Porsche to ensure the continued high-quality of vehi-
cles produced in Zuffenhausen, while cutting costs
and reducing environmental impact through highly ef-
ficient use of resources. The new paint shop will go
into operation in 2011.
Supplying the world from Sachsenheim
The second construction phase of a central
spare parts warehouse was completed in August in
Sachsenheim, just under 25 kilometers from Por-
sche’s main Zuffenhausen plant. Once the relocation
has been completed the more than 650 dealers will
be supplied centrally from the facility in Sachsenheim.
The overarching aim is to further enhance the already
excellent standards of service.
High product quality at the Volkswagen group
The Volkswagen group produced 3,232,180
vehicles in the period from 1 July to 31 December
2009. Between 1 January and 30 June 2010, the
Volkswagen group produced 3,586,070 vehicles.
Production in Germany made up 31.1 percent in the
second half of the fiscal year.
Volkswagen brands principally rate the quality
of a product on its reliability and appeal, but also on
the basis of the after-sales service provided. Volks-
wagen has set itself the goal of becoming a product
quality leader in the global market.
For the Volkswagen passenger cars brand,
for instance, the sales and quality assurance divisions
have set up a customer satisfaction program in col-
laboration with Technical Engineering in which con-
crete improvement measures are defined and imple-
mented with the involvement of importers and sales
companies for key markets such as Germany, China
and Brazil. Examples include campaigns to improve
services in sales and after-sales service, as well as
new customer-oriented and market-specific product
solutions. Volkswagen is beginning to see the fruits of
its efforts in markets such as the United States,
where the Volkswagen passenger cars brand now en-
joys a much higher position in the customer satisfac-
tion ranking developed by market research institute
J.D. Power. The long-term program is scheduled to be
rolled out in South Africa and Mexico in 2010 and ex-
tended to all regions and markets in the coming years.
Similar customer satisfaction programs are being im-
plemented by the Audi and Škoda brands.
74 Group management report