Porsche 2009 Annual Report Download - page 66

and appeals to entirely new customer groups for the
brand. The smallest member of the Audi family fea-
tures a distinct design with striking LED headlights
and a sporty, flowing roof arch, individuality and the
highest possible quality. The debut of the new Audi
RS 5*, a powerful, efficient coupé offering classic
elegance, also attracted attention. In addition, the
Audi brand demonstrated its expertise in e-mobility:
the Audi A8 hybrid concept car, which is close to se-
ries production, and the A1 e-tron concept car both
generated particular interest from visitors to the
stand.
The Škoda brand unveiled the Fabia Scout to
the global public in Geneva. With attractive design
elements typical for an offroad vehicle, it is a breath
of fresh air in the subcompact class, meeting cus-
tomer wishes for mobility that is as inexpensive as it
is individual. Other premieres from the brand were the
redesigned front sections of the Fabia and Roomster
models, which make the vehicles look lower and
broader for no change in height, thus giving them a
more dynamic appearance. Škoda also presented the
sporting RS variant* of the Fabia.
With its IBE concept, the SEAT brand offered
a first glimpse of the future of its design language. Its
compact proportions and exciting styling make this
electric vehicle particularly attractive; as a tightly pro-
portioned 2+2-seater, it is designed for a youthful life-
style. SEAT also presented the Ibiza ST in Geneva the
estate version of its successful compact model that is
aimed in particular at meeting the needs of families.
The luxury Bentley, Lamborghini and Bugatti
brands also thrilled visitors to the Geneva Motor Show.
Bentley presented the fastest and most powerful con-
vertible ever from the Bentley stable in the shape of
the Continental Supersports Convertible*. The design
and craftsmanship of this functional, elegant super
sports car mark it unmistakably as a Bentley and,
thanks to innovative FlexFuel technology, it can also
run on bioethanol. The new top model in the Gallardo
series, the Lamborghini Gallardo LP 570-4 Superleg-
gera, was the center of attention at the Italian brand’s
stand. Bugatti showed the 16C Galibier, a four-door
sedan concept whose 16-cylinder engine can also run
on bioethanol.
Volkswagen commercial vehicles celebrated
the debut of the Amarok. This pickup sets new stan-
dards in its class by combining the robustness typical
for the segment with innovative technology, high
safety standards and top marks in terms of consump-
tion, comfort and ergonomics. In the successful Multi-
van/Transporter model series, the 4Motion four-wheel
drive will also be available in combination with the
seven-gear DSG starting 2010.
The world premiere of the new Touran was
the highlight of the Volkswagen passenger cars brand
at the motor show in Leipzig (AMI). The next genera-
tion of the most successful German van, which has
been redesigned in many areas, systematically re-
flects Volkswagen’s current design language in terms
of looks. New technical features, such as Dynamic
Light Assist – which is available for this first time in a
vehicle of this class – and the new Park Assist 2.0 as
well as low emissions and consumption figures give
the Touran even more of an edge over its competitors.
With average consumption of 4.6 l per 100 km (121
g/km CO2, combined), the new Touran 1.6 TDI
BlueMotion Technology* sets a new record for a
seven-seater van.
The highlights at the Audi brand’s appearance
in Leipzig were the world premiere of the refreshed
Audi TT Roadster and Audi TT Coupé models. The de-
sign of the lightweight, mainly aluminum bodies and
the interior of the two TT models have been further
optimized, and new technologies are reducing their
consumption and emissions. Visitors to the motor
show were also particularly interested in the new Audi
A1 which, as the first premium automobile in the small
compact car segment, is appealing to entirely new
customer groups for the brand.
In addition, the new generations of the Sha-
ran, Touareg, Polo GTI*, CrossPolo and CrossGolf, as
well as the Audi A8, Audi RS 5 Coupé* and the Ama-
rok had their German debuts in Leipzig.
The Auto China show in Beijing saw the
Volkswagen passenger cars brand celebrate the
world premiere of its flagship, the new Phaeton, which
has been perfected further. Its completely revamped
front section and many technical innovations in par-
* Fuel consumption and emission data can be found on page 70 of this report.
66 Group management report