Porsche 2009 Annual Report Download - page 118

Spain and Portugal:
upswing despite tough conditions
Although economic conditions in the region
were challenging, Porsche increased the number of
vehicles delivered by 50 percent to 1,649. The new
Panamera contributed 366 vehicles to this upturn.
858 units of the Cayenne series were sold, an in-
crease of 33 percent. Sales of the 911 and Box-
ster/Cayman series totaled 261 and 164 respectively.
Switzerland and Austria:
customers impressed by new Panamera
The new Panamera was very well received by
customers in Switzerland and Austria. As a result,
Porsche achieved an increase of 27 percent to 1,423
units in Switzerland in the reporting year, delivering
significantly more vehicles than in the prior year
(1,122 units). The Panamera achieved 343 deliveries
– a segment share that is unmatched worldwide. In
Austria, the importer increased sales from 551 units
in the prior year to 684 vehicles in fiscal 2009/10.
The newly launched Panamera accounted for 187 de-
liveries.
Belgium / Netherlands / Luxembourg:
emerging from recession
In Belgium, Porsche delivered 1,032 vehicles
in the reporting year. This not only significantly ex-
ceeded the prior-year figure (773 units), but was also
just one vehicle short of the total for the fiscal year
prior to that. The newly launched Panamera ac-
counted for 304 units; deliveries of the Cayenne rose
from 222 vehicles in the prior year to 302. In the
Netherlands, the CO2 tax for new vehicles was raised
in 2010 and offset by a reduction in luxury tax.
Thanks to efficient engines, Porsche was able to
benefit from this legislation, increasing sales from
524 units in the prior year to 741 vehicles in the re-
porting year. Deliveries of the Cayenne rose to 186
(prior year: 158) and 229 vehicles from the 911 se-
ries (prior year: 297) were delivered. The Panamera
accounted for 260 units. In Luxembourg, Porsche
also saw growth, with 207 vehicles delivered (prior
year: 193).
Northern Europe: still a key market
Thanks to a marked economic recovery and
the introduction of the Panamera (308 deliveries),
Porsche was able to deliver 997 vehicles in Northern
Europe, an increase of 16 percent on the prior year.
309 units of the 911 series were sold (prior year:
411). With 308 deliveries, the Cayenne was only
slightly under the prior-year level.
Southern and Eastern Europe:
success in a turbulent environment
In light of a turbulent environment character-
ized by the national crisis in Greece, currency fluctua-
tions, and tax legislation at the expense of premium
products, the 2,358 vehicles delivered represent a
success for Porsche. The prior-year figure of 2,180
units was exceeded by eight percent. The driving
force behind this success was the new Panamera,
with 736 vehicles delivered. 1,052 Cayennes were
sold (prior year: 1,356), and the number of 911 vehi-
cles sold was 419 (prior year: 578).
Russia: back on the road to recovery
In fiscal year 2009/10, Porsche delivered
1,302 vehicles in Russia, exceeding the prior-year
figure of 1,278. The best-performing series remained
the Cayenne: since May 2010, 274 vehicles from the
new generation of models were delivered, with their
predecessors accounting for another 596 deliveries.
The Panamera breathed new life into the showrooms,
with 283 deliveries to customers.
118 Markets