Porsche 2009 Annual Report Download - page 116

In its international sales markets, Porsche
was able to reverse the negative trend of the prior
year in fiscal 2009/10 and left the effects of the
global financial and economic crisis behind. Growth
rates were significant, particularly in China and other
Asian markets. The North American market stabilized,
fueling a slight increase in Porsche sales. Most Euro-
pean markets bottomed out. As a result, Porsche was
able to deliver 85,903 vehicles to customers, exceed-
ing the prior-year figure by 17 percent. A quarter of
all vehicles (prior year: 20 percent) were delivered in
the China, Middle East and Asia-Pacific regions.
A key driver of this positive development was
the Panamera. In the reporting period, Porsche deliv-
ered 18,161 units of its fourth model series. The new
Turbo and GT models of the 911 series were also
popular with customers – with these high-quality top
models accounting for some 30 percent of the
21,680 911 vehicles delivered. The Boxster/Cayman
series fared well in a declining segment, with almost
12,900 deliveries. For the Cayenne series, fiscal year
2009/10 was marked by the model changeover in the
final quarter. Following their successful launch, the
new models accounted for 7,562 of the 33,177 vehi-
cles delivered to customers.
America
USA: recovery in a difficult market environment
During fiscal year 2009/10, the US economy
saw renewed growth in the wake of the severe crisis.
Porsche benefited from this development, increasing
deliveries by 17 percent over the prior year to
22,181 units. The new Panamera achieved sales of
5,561 vehicles. Due to the model changeover, the
total number of Cayenne deliveries fell to 6,370 (prior
year: 8,650 vehicles). However, the new Cayenne
generation met with considerable customer interest.
Overall sales of sports cars slipped slightly to 10,250
units (prior year: 10,374).
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