Kroger 2007 Annual Report Download - page 9

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Please find page 9 of the 2007 Kroger annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The Kroger Co. Page 9
Multi-Department Stores
Our multi-department stores operate under the “Fred Meyer” banner in the
Pacific Northwest and Alaska. Most are significantly larger than our combo
stores. Averaging over 150,000 square feet, our Fred Meyer stores are
large enough to offer a unique one-stop shopping experience – combining
food, apparel, and home products. This format requires an average
investment of $30.0 to $35.0 million, including real estate.
In addition to traditional combo store departments, our Fred Meyer multi-
department stores sell a wide selection of general merchandise items such
as apparel, home fashion and furnishings, outdoor living, electronics,
automotive, and toys. Several locations offer fine jewelry and fuel. Fred
Meyer stores are similar to supercenters, but are differentiated by a famous
brand strategy, including: KitchenAid®, Krups®, Nike®, adidas®, Skechers®,
Columbia Sportswear®, Levi’s®, Dockers®, Jockey®, Carhartt®, Apple®,
Sony®, Panasonic®, Nikon®, Canon®, and Ashley®.
Our Fred Meyer stores feature several competitive advantages in food,
apparel, home and garden, and home electronics.