Kroger 2007 Annual Report Download - page 7

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The Kroger Co. Page 7
SUPERMARKETS
STORE FORMATS
One key strength that sets Kroger apart from our competitors is our wide
variety of store formats. We believe that our customer base is becoming
increasingly diverse – not only in terms of ethnicity, but also in terms of
income levels, household mix, and purchasing patterns. We are
addressing customer diversity through our multiple formats and product
selection. Our broad array of formats positions Kroger to take advantage of
growth trends in retailing. Expanding our formats and their elements also
allows us to further leverage Kroger’s existing distribution and
manufacturing facilities.
At year-end 2007, Kroger operated 2,486 supermarkets classified under
the four primary formats listed in the table below.
Store Formats # of Stores % of Stores
Combination Food & Drug Stores 2,183 88%
Multi-Department Stores 123 5%
Marketplace Stores 35 1%
Price Impact Warehouse Stores 145 6%
Total Supermarkets 2,486 100%